FRIDAY PRESS REVIEW - October 17 2025
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
Swiss Army Knife maker tries new tools to blunt Trump tariff blow
Business - Swiss Army Knife maker Victorinox is trying to hold down its U.S. prices, while exploring new markets, as it experiments with new tools to navigate President Donald Trump's trade tariffs.
Swiss Army Knife maker Victorinox is trying to hold down its U.S. prices, while exploring new markets, as it experiments with new tools to navigate President Donald Trump's trade tariffs.
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IMF says AI investment bubble could burst, comparable to dot-com bubble
AI - The United States' artificial intelligence (AI) investment boom might be an economic bubble that could burst, comparable to the dot-com bust in the early 2000s, according to the International Monetary Fund.
The IMF’s chief economist, Pierre-Olivier Gourinchas, forecasted that the bust would be less likely to be a systemic event that would crater the US or global economy.
How YouTube Sports is changing the game for brands
Sport - On September 5, the Los Angeles Chargers faced the Kansas City Chiefs in Sao Paulo, Brazil, and for the first time ever, fans could stream the NFL game live on YouTube free, with no extra fees or subscriptions required.
The demand for brands to be a part of the Friday night game and its surrounding content was high, with ad inventory for the game completely selling out within the first two weeks of opening sales to advertisers.