FRIDAY PRESS REVIEW - April 10 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
KIKKOMAN EMBRACES GEN Z’s LOVE OF JAPANESE CULTURE IN NEW CAMPAIGN
MARKETING - Kikkoman is leveraging Gen Z’s appreciation for Japanese culture in a multiyear effort designed to integrate the brand’s teriyaki portfolio into more aspects of home cooking, from sauces to marinades to glazes. Fifty-four percent of consumers aged 13 to 28 say they like or love anime, according to Crunchyroll data. This is 12 points higher than millennials (42%). Targeting Gen Z is also supported by research cited in press materials showing these consumers are more likely to have purchased Japanese or Asian food than previous generations...More HERE
McLLROY READY TO ENJOY THE GLORIOUS FREEDOM OF BEING A MASTERS WINNER
SPORT - Rory McIlroy returns to The Masters not just as defending champion, but as a player transformed by finally completing his career Grand Slam. After years of pressure and near misses, last year’s victory has given him a new sense of freedom, allowing him to approach Augusta with a clearer and more confident mindset.
While his recent form has been inconsistent and marked by injury setbacks, McIlroy believes this mental shift could be the key to performing at his best. He now faces the challenge of making history by becoming one of the few players to win back-to-back Masters titles, joining legends like Tiger Woods... More HERE
FIFA ENTERS PREDICTION MARKETS WITH ADI PREDICTSTREET DEAL
SPONSORSHIP - FIFA is introducing a new form of fan engagement ahead of the 2026 FIFA World Cup through a partnership with ADI Predictstreet. The collaboration will create a global prediction platform where fans can forecast match results, player performances, and other in-game events. This initiative reflects FIFA’s strategy to make the viewing experience more interactive and digitally driven, especially for younger audiences.
While positioned as an entertainment and engagement tool rather than traditional betting, the concept of prediction markets may still raise regulatory questions in certain regions… More HERE