FRIDAY PRESS REVIEW - July 3 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
META IS ADDING RIDICULOUS RATE LIMITS AND A SOFT PAYWALL TO ITS SMART GLASSES
TECH - Meta is facing criticism after announcing new limits on one of its AI smart glasses features. While the company insists the change only affects a small number of users, questions are already being raised about the future of AI-powered hardware and subscription models. Is this the beginning of a broader trend where features you already own come at an additional cost?...More HERE
SPRITE UNITES TASTEMAKERS AND FANS TO DEBATE HIP-HOP'S GREATEST HITSRT
MARKETING - Sprite is taking its long-standing connection with hip-hop to a new level with an interactive campaign that invites fans to help shape the genre’s legacy. Blending culture, music and digital engagement, the initiative sparks conversation around some of hip-hop’s most influential tracks while encouraging audiences to join the debate. Discover how the brand is turning a simple idea into an immersive experience that goes far beyond traditional advertising...More HERE
MBAPPE SCORES TWICE AS FRANCE BREEZE PAST SWEDEN INTO LAST 16
SPORT - Kylian Mbappe became the all-time leading goalscorer in World Cup knockout matches as France cruised past Sweden 3-0 to set up a last 16 tie with Paraguay.
A strike in each half took Mbappe to 10 knockout stage goals, while he now shares the lead in the Golden Boot race at this tournament with Argentina's Lionel Messi, with both on six goals… More HERE