FRIDAY PRESS REVIEW - June 5 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
’PREDICTION MARKETS’ COME TO ART AUCTIONS: NOW YOU CAN BET ON BASQUIAT AND MONET, COURTESY OF KALSHI
ART - The art market has long been a space dominated by wealthy collectors, dealers, and investors. Now, Kalshi is opening a new way to participate by allowing users to bet on auction outcomes, including artwork prices and total sales values. The platform presents these markets as a tool that makes speculation on art more accessible to the general public. In doing so, it raises questions about the growing financialization of the art world...More HERE
THE EURONEWS GUIDE TO THE 2026 WORLD CUP: GROUPS, FIXTURES AND EUROPEAN KICK-OFF TIMES
SPORTS - With 48 teams, 104 matches, and three host nations, the FIFA World Cup 2026 is set to be the largest tournament in the competition’s history. As excitement builds around the group stage draw and match schedule, the event is expected to capture unprecedented global attention. Beyond the football itself, the expanded format reflects the growing scale and influence of the World Cup as a worldwide cultural and commercial phenomenon...More HERE
OPENAI NEEDS TWO CMOS BECAUSE IT HAS A PROBLEM MARKETING CAN’T SOLVE
TECH - OpenAI has hired Colin Fleming, one of the most respected B2B marketers in tech, to strengthen its enterprise business. However, the article argues that his biggest challenge won't be marketing - it will be rebuilding trust at a time when OpenAI faces leadership turnover, growing competition, and concerns over introducing ads into ChatGPT. While Fleming has the experience to shape a strong enterprise brand, the real question is whether OpenAI is willing to address the deeper strategic tensions between its consumer and business ambitions… More HERE