FRIDAY PRESS REVIEW - May 8 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
META AND GOOGLE AD REVENUES SOAR THANKS TO AI, BUT BIG PICTURE IS BLURRY
TECH - Despite another quarter of explosive growth for Google and Meta, the race to dominate the future of artificial intelligence is beginning to raise new questions across the digital advertising industry. While Meta posted a striking 33% increase in ad revenue - fueling speculation that it could soon overtake Google in digital advertising - the company is also dramatically increasing its AI spending, with projected capital expenditures reaching as high as $145 billion by 2026. Google, too, is accelerating its AI ambitions, but benefits from the rapid growth of its cloud-computing business, offering a more diversified foundation for its investments.
As generative AI reshapes the tech landscape and new players like ChatGPT begin experimenting with advertising, the article explores whether the industry’s current leaders can maintain their dominance while financing an increasingly expensive AI future...More HERE
NESPRESSO’S JESSICA PADULA : BRANDS DON’T NEED TO OWN COMMUNITIES TO BELONG IN THEM
MARKETING - At the Possible Conference in Miami, Nespresso’s VP of Marketing USA, Jessica Padula, offers a revealing look into how the brand is redefining its place in modern culture. Moving beyond the idea of owning communities, Nespresso is instead embedding itself into existing lifestyle spaces - from wellness and running to the surprising rise of golf culture among younger consumers. “We actually belong in a lot of different communities as a brand - we don’t have to lead those communities. And that’s a different way of integrating into culture,” Padula explains, capturing a broader shift in how brands are approaching cultural relevance today.
A strategy that says as much about the future of branding as it does about the future of coffee culture...More HERE
PARIS SAINT-GERMAIN RETURNS TO CHAMPIONS LEAGUE FINAL AS DEMBELE GOAL STIFLES BAYERN MUNICH
SPORT- Defending champions Paris Saint-Germain secured their place in another UEFA Champions League final after eliminating Bayern Munich in a dramatic semifinal clash. An early goal from Ousmane Dembélé gave PSG the advantage before Harry Kane equalized deep into stoppage time, though it was not enough to overturn the aggregate score. PSG advanced 6-5 overall after last week’s high-scoring first leg in Paris.
The French side will now face Arsenal in the final in Budapest on May 30, keeping alive hopes of a second consecutive European title. Beyond the result, the match highlighted PSG’s growing maturity under pressure, combining attacking efficiency with a far more disciplined defensive display against one of Europe’s most dangerous attacking sides… More HERE