Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
LEVI’S CLAYMATION HOLIDAY CAMPAIGN CELEBRATES HANDMADE CRAFT AMID AI BLOAT
CREATIVITY - “Let’s Get Fuzzy” is centered on a 60-second spot that required four hours of filming for each second of animation. Levi’s is taking inspiration from a 30-year-old campaign for its holiday effort. “Let’s Get Fuzzy” serves as a call back to the 1995 ad “Clayman,” the brand’s first global commercial and the first full-length spot completely shot in claymation, according to the brand. The brand’s decision to leverage claymation — which is considered to be incredibly labor intensive — could be welcomed by consumers, the majority of whom are growing tired of AI-generated content, particularly in advertising... More HERE
MCDONALD’S ENDS 32-YEAR FIFA WORLD CUP PARTNERSHIP
SPONSORSHIP - McDonald’s is reportedly set to end its 32-year sponsorship of the FIFA World Cup, as the fast-food giant shifts its global marketing strategy towards brand-led experiences and year-round engagement. According to media reports, McDonald’s will end its FIFA World Cup sponsorship when its current agreement expires at the end of 2026, bringing a 32-year partnership that began in 1994 to a close. The move follows McDonald’s assessment of its marketing performance around the tournament. During the company's second-quarter 2026 earnings call, chief financial officer Ian Borden reportedly said its World Cup campaign lifted the business and generated excitement across the system, but ultimately performed below expectations... More HERE
PUFFERFISH CREATES INTERACTIVE RETAIL EXPERIENCE FOR THE NORTH FACE IN CHAMONIX
EXPERIENCE - Pufferfish Displays has delivered an interactive digital installation for The North Face at an event in Chamonix, France, using its PufferTouch 600 spherical display alongside a bespoke content application. The project was carried out for VF Corporation, which owns The North Face, as part of a brand activation held in September 2026. Pufferfish supplied the PufferTouch 600 through a managed rental package and developed an interactive application specifically for the event… More HERE