https://www.theconsultancy-group.com/blog daily 0.75 2026-03-26 https://www.theconsultancy-group.com/blog/friday-press-review-march-27 monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/7c6bf50f-621d-4480-97c8-6171c3030352/FRIDAY+PRESS+REVIEW+1920x1080-2.png BLOG - FRIDAY PRESS REVIEW - March 27 2026 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4190d98b-182a-4d8f-91ef-318d351e45a8/1.png BLOG - FRIDAY PRESS REVIEW - March 27 2026 - WHY THE SUPER BOWL STILL MATTERS FT. THE CMOs OF MARS, COMCAST, LIQUID I.V. & THE SAN FRANCISCO 49ers MARKETING - The Super Bowl is one of the biggest stages in the world; not just for the game and its players, but for marketers too. So, how do you make sure you win the game? As brands compete for attention during this high-stakes moment, leading CMOs from companies like Mars Wrigley, Comcast, and Liquid I.V. reveal how to justify massive investments, create campaigns that blend bold creativity with clear business strategy, and extend impact far beyond game day. From trusting instinctive consumer reactions to measuring long-term ROI and navigating a rapidly evolving landscape shaped by AI, their playbooks offer a fresh perspective on what it really takes to stand out... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/1c7b0e08-f5ac-4e01-83cc-57a8bbfd077f/2.png BLOG - FRIDAY PRESS REVIEW - March 27 2026 - WALMART, VIZIO OUTLINE STRATEGY FOR TYING CTV ADS TO RETAIL OUTCOMES ADTECH - NEW YORK - In their first unified NewFronts presentation, Walmart and Vizio this week provided a closer look at how they’re building a content-to-commerce strategy that ties connected TV advertising closer to retail product discovery and transactions. During the showcase Monday afternoon, executives from both businesses emphasized the scale of their audiences : 150 million weekly U.S. customers for Walmart and 92 million households for Vizio and how Walmart’s first-party data can enhance activations on the living room screen... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9b6f40e1-5d0e-4c7b-875e-6487fc7e06ac/3.png BLOG - FRIDAY PRESS REVIEW - March 27 2026 - WHEN IT COMES TO CTV, BRANDS NEED TO STOP INTERRUPTING AND START IMMERSING MARKETING - Hannah McNally argues in The Drum that CTV advertising must evolve from disruptive, traditional spots to immersive, integrated content that aligns with viewer fandom, as seen in examples like McDonald’s in Emily in Paris and branded collaborations for Bridgerton. This shift leverages shoppable TV and experiential marketing to transform viewers into brand ambassadors by coexisting within beloved cultural content… More HERE https://www.theconsultancy-group.com/blog/tcg-article-women-sports monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/498bb06d-b69a-4ddb-b661-3ed20678296c/2025_Highest_Paid_Female_Athletes.png-%281%29.jpg BLOG - Why Women’s Sports Are Becoming a Major Opportunity for Brands Photo by Getty Images; illustration by Lorenzo Gordon https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-gg43t-jjdfc-6c3jy-lawz2 monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/84c51edc-8f53-4df4-bab9-1dc003a143c6/FRIDAY-PRESS-REVIEW-1920x1080.jpg BLOG - FRIDAY PRESS REVIEW - March 13 2026 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/bebc4286-ad54-44ee-9844-044a63df709f/FPR_CARRE_1.png BLOG - FRIDAY PRESS REVIEW - March 13 2026 - GUCCI’S AI EXPERIMENT TESTS LUXURY’S GRIP ON BRAND CONTROL LUXURY MARKETING - Gucci’s recent AI-generated campaign has sparked predictable debate. Did the images look convincing enough? Should a heritage house built on craft even be experimenting with synthetic models? The more useful question for marketers, though, is: what does this moment reveal about transparency, authorship and brand control in an AI-powered content cycle?... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/70b90a87-e3a2-4bd3-be08-e1208e759566/FPR_CARRE_2.png BLOG - FRIDAY PRESS REVIEW - March 13 2026 - HOW FORD IS ACCELERATING ITS GLOBAL CAMPAIGN AMID RETURN TO FORMULA 1 SPONSORING - Ford is returning to Formula One for the first time in over 20 years with Oracle Red Bull Racing, expanding its global “Ready Set Ford” campaign. Instead of traditional commercials, Ford Motor Company is using Apple TV sequential ads to create a narrative micro-docuseries linking F1 engineering to Ford’s consumer vehicles... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/960c047f-e05b-4f07-b6eb-cdd34a5ea30a/FPR_CARRE_3.png BLOG - FRIDAY PRESS REVIEW - March 13 2026 - ANHEUSER-BUSCH BOOSTS MARKETING EFFORTS THROUGH EXTENDED MAJOR LEAGUE BASEBALL TIE-UP SPONSORSHIP - Anheuser-Busch extended its partnership with Major League Baseball through 2032, adding advertising rights for its ready-to-drink brands Cutwater and NÜTRL Vodka Seltzer. The deal includes MLB.TV integrations, digital media exposure, and event partnerships. It comes as MLB surpassed $2 billion in sponsorship revenue in 2025 and reflects growing demand for ready-to-drink cocktails… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-gg43t-jjdfc-6c3jy monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/045d9e4a-9ea1-47b0-8766-97dd4e7a69ad/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - February 27 2026 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/89f07815-800d-49d4-b449-521a3af67e15/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - February 27 2026 - HOW COACH CO-CREATED A CAMPAIGN WITH GEN Z COMMUNITIES AROUND THE WORLD MARKETING - Coach’s Spring 2026 campaign, “Explore Your Story,” was co-created with Gen Z communities worldwide and focuses on storytelling and identity. It features the Tabby bag paired with mini books curated with young audiences, brought to life through global ambassadors and partnerships. The initiative reflects Coach’s strategy to build deeper, community-driven connections beyond traditional fashion marketing... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/a888d316-ea11-4637-88d6-155a203e86c2/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - February 27 2026 - A GOLDEN EDITION FOR SWITZERLAND SPORT - Switzerland achieved a historic performance at the Milan-Cortina 2026 Winter Olympics, winning a record 23 medals, including six golds, the most in its history at an Olympic Winter Games. This total surpassed the previous Swiss record of 15 medals and confirmed Switzerland as one of the standout winter sports nations in 2026. The achievements spanned multiple disciplines, showcasing strong performances across both individual and team events as the Games concluded... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/5dd70772-ee5b-48b9-80b0-5da79e25f829/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - February 27 2026 - MILAN FASHION WEEK OPENS WITH DIESEL, MAX ZARA STERCK AND CASA PRETI FASHION - Milan Fashion Week kicked off with standout presentations from Diesel, Max Zara Sterck, and Casa Preti, setting a bold and diverse tone for the season. Diesel delivered a large-scale, energetic show, Max Zara Sterck offered a highly conceptual, ritualistic performance, and Casa Preti presented a more introspective, spiritual moment. Together, these shows highlighted Milan’s mix of spectacle, experimentation, and narrative-driven fashion as the Fall 2026 season begins.… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-gg43t-jjdfc monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/708d6efe-3684-4ecf-9ef2-3b5c0a096d0b/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - February 6 2026 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/60c31685-7ee3-440f-b821-946d6a84bd97/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - February 6 2026 - FIVE SPONSORSHIP TRENDS FOR 2026 SPONSORING - Sponsorship in 2026 is becoming more integrated, more accountable and more commercially driven. Brands are moving beyond logo exposure toward measurable business impact, enhanced fan experience and smarter use of major global events... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/1a10c871-00a7-46d9-a716-7dfb7c143ba0/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - February 6 2026 - COOL RUNNINGS 2.0: JAMAICA’S BOBSLEIGH CREW WANT THEIR OWN HOLLYWOOD ENDING SPORT - Jamaica’s bobsleigh team is no longer just a nostalgic underdog story, it is a structured, ambitious high-performance program aiming for competitive credibility at Milano-Cortina 2026, using elite athletic talent, long-term planning and resilience to challenge traditional winter-sport powers... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/8c6d29a3-f790-4ba5-aa91-8917c013b28b/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - February 6 2026 - HEINZ TAPS INTO SUPER BOWL SNACK CULTURE WITH NOVELTY KETCHUP KEG MARKETING - Heinz taps into Super Bowl snack culture with the KegChup, a giant ketchup keg designed for game-day watch parties. It’s a playful, social-first activation that drives engagement without the high cost of a traditional Super Bowl TV ad… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-gg43t monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/cd1b83f1-7b5e-4ea7-8c5b-5d42e75942d4/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - January 23 2026 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/e4154a23-f324-4bbd-b651-cadfb2d60490/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - January 23 2026 - CHATGPT TO BEGIN TESTING ADS AS GENERATIVE AI COMPETITION HEATS UP AI - OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/c0176b84-2e8d-4ee6-b274-a1cb3b10c1e1/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - January 23 2026 - SUPER BOWL LX AD LINEUP: THE ADVERTISERS CONFIRMED SO FAR MARKETING - Super Bowl 60 takes place on Sunday, February 8, at Levi’s Stadium in Santa Clara, California. Here, we take a look at the commercial spots planned so far from some of the world’s biggest advertisers... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/ca529c80-3667-49ac-a9cc-6093d5768c85/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - January 23 2026 - JEEP GOES EXTREME WITH ENHANCED X GAMES PARTNERSHIP BRAND STRATEGY - As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels… More HERE https://www.theconsultancy-group.com/blog/d2d4c72c9szhmp5-wfpjs-x9f6f-aklls-fzfyk-2dxyl-r4lb9 monthly 0.5 2025-12-19 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/150cc6cf-6f6f-4e1b-b1d5-4ba7a6065167/0bfa8010-db78-11f0-b5d0-e9a8f87cff6a.jpg.webp BLOG - FRIDAY PRESS REVIEW - December 19 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9fcd4313-808d-4645-8a73-8099b5e72ad5/0bfa8010-db78-11f0-b5d0-e9a8f87cff6a.jpg.webp BLOG - FRIDAY PRESS REVIEW - December 19 2025 - The Oscars to leave ABC and stream on YouTube starting in 2029 Culture - The Academy Awards will begin streaming exclusively on YouTube in 2029, the latest big change in Hollywood. The Academy of Motion Picture Arts and Sciences made the announcement on Wednesday, saying that it signed a multi-year deal that will give YouTube the exclusive global rights to the Oscars until 2033. The Oscars, which is planned for 15 March, has aired for a half a century on ABC. Starting in 2029, the show will be available live and for free on YouTube. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/3475378c-b30c-49d3-80e9-2dbeb81b8306/p0mnp7pn.jpg.webp BLOG - FRIDAY PRESS REVIEW - December 19 2025 - An 'Uber of the Alps': The Swiss ski resort reinventing winter Innovation - From the summit of Crap Sogn Gion, it felt like all of the Alps were on the move. Skiers were carving, snowboarders swooping, tobogganists gliding. But below the rolling clouds, a different sort of winter obsessive was heading to work. At 2,228m (7309ft), with chairlifts spinning, Reto Fry – environmental manager for the Weisse Arena Group, which owns the resort of Laax, one of Switzerland's largest winter sports destinations – looked out towards the rippling glaciers and meringue peaks of the Unesco-listed Tectonic Arena Sardona. The landscape may be 300 million years old, but right now Fry's job is squarely fixed on the Alps' future. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/885a812d-efa8-46ac-a4ad-2dc2326047b4/6624.jpg BLOG - FRIDAY PRESS REVIEW - December 19 2025 - Raymond van Barneveld sunk by Swiss star Stefan Bellmont at PDC worlds Sport - The five-time world champion Raymond van Barneveld was left stunned after falling to a straight-sets defeat by Switzerland’s Stefan Bellmont in their first-round clash at Alexandra Palace. Bellmont produced the performance of his career to become the first Swiss player win a match at the World Darts Championship. The 36-year-old from Cham hopes that his success will inspire a wave of darts enthusiasts in his home country. More HERE https://www.theconsultancy-group.com/blog/d2d4c72c9szhmp5-wfpjs-x9f6f-aklls-fzfyk-2dxyl monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/0ecfebf6-a570-4529-9102-6f826e9e6c9f/BKQ7WBF5LBOVHOX4547O4UQFUQ.jpg BLOG - FRIDAY PRESS REVIEW - December 3 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4f30bc85-45ca-4bee-91c1-203243e76b35/BKQ7WBF5LBOVHOX4547O4UQFUQ.jpg BLOG - FRIDAY PRESS REVIEW - December 3 2025 - ISACK HADJAR TO PARTNER WITH VERSTAPPEN FOR REDBULL FIRST TEAM IN 2026 Formula 1 - Isack Hadjar will replace Yuki Tsunoda in the hot seat as Max Verstappen's Red Bull teammate next season with Arvid Lindblad joining Liam Lawson at Racing Bulls, the Formula One teams announced on Tuesday. Frenchman Hadjar, 21, has made a big impression in his debut season with sister team Racing Bulls including taking his first podium with third place in the Dutch Grand Prix at the end of August. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2abb42c6-d067-4f7a-826f-262394944ae6/BRE004_CHAMPI_BGnoir_300dpi_MASTER.jpeg BLOG - FRIDAY PRESS REVIEW - December 3 2025 - Breguet Is Reclaiming Its Mantle as the Watch World's Greatest Innovator Watchmaking - On its 250th anniversary, Breguet is leaning into its roots as a trailblazer with an entirely new line called the Experimentale collection. This new platform will be a vehicle for showcasing the manufacturer’s ongoing research and development, a tribute to the idea that all of Abraham-Louis Breguet’s creations began as an experiment. Today, I’m in Paris where Breguet unveiled the very first watch to come out of this collection: a showstopper called the Experimentale 1. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/575bb083-71f5-48d0-825f-f5ce8d519dea/c5030e60-d0e7-11f0-b0cc-cf4d0e5d41e2.jpg.jpeg BLOG - FRIDAY PRESS REVIEW - December 3 2025 - British athletes given AI-based online abuse help Sport - UK Sport, the body that funds Olympic and Paralympic sports, has signed a contract worth more than £300,000 to give thousands of athletes access to an app that detects and hides abusive posts sent by other users on social media. Athletes are able to sign up for free and can protect their accounts throughout the Games cycle up to Los Angeles 2028. "The level of abuse our athletes are facing online is unacceptable - to do nothing about this is not an option", UK Sport director of performance Kate Baker said about a deal that is the first of its kind in British sport. More HERE https://www.theconsultancy-group.com/blog/d2d4c72c9szhmp5-wfpjs-x9f6f-aklls-fzfyk monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/46de184d-e477-4c11-8cbc-4b3b58816ed0/4102x2735%21.jpeg BLOG - FRIDAY PRESS REVIEW - November 14 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/c8513cbf-b820-4629-a9eb-13ca96e4da1b/afp_691550921913-1763004562.jpg BLOG - FRIDAY PRESS REVIEW - November 14 2025 - Trump signs spending bill to end longest US gov’t shutdown in history Politics - United States President Donald Trump has signed a federal government spending bill less than two hours after the House of Representatives passed it, bringing an end to the longest government shutdown in US history, which hit workers and families in need and heavily affected air travel. A Reuters/Ipsos poll released on Wednesday suggested that half of Americans blamed Republicans for the shutdown, while 47% found fault with the Democrats. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/b7c409d3-4844-428a-86fe-fa273a771307/Capture+d%E2%80%99%C3%A9cran+2025-11-13+%C3%A0+09.03.00.png BLOG - FRIDAY PRESS REVIEW - November 14 2025 - Deloitte’s report : The Future of Advertising Marketing - Deloitte analyses the future of advertising with new data driven technologies in four scenarios. Advertising is facing the dawn of a new era: Online ads proliferate and attract more and more of the advertising budget. Data has evolved into the new advertising gold and is a game changer for processes and targeting, alongside ad tech. New advertising heavyweights have sprung up, while long-established stakeholders are losing in importance. This transition is structural and looks set to continue. The key question is not whether advertising will change, but how radically it will do so. Our scenarios provide answers. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/7b72f041-ff97-45c5-837c-94a51154ff79/GCJDSGYWCJNJ3EBN42UUHZDSYY.jpg BLOG - FRIDAY PRESS REVIEW - November 14 2025 - Sinner and Alcaraz chase year-end top spot in ATP Finals Sport - Jannik Sinner and Carlos Alcaraz are poised to reignite their rivalry at the ATP Finals, with the year-ending championship that begins on Sunday expected to produce another title showdown between the pair in a season that has belonged to them. The dominant duo of men's tennis have shared the four Grand Slams this season, facing off in three finals, to set the stage for another encounter in Turin that will decide who walks away from the Inalpi Arena with the bragging rights. More HERE https://www.theconsultancy-group.com/blog/d2d4c72c9szhmp5-wfpjs-x9f6f-aklls monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/751394c2-c816-4f2c-9cac-477c2ec1ae26/NVIDIA-hq-santa-clara-1.jpg BLOG - FRIDAY PRESS REVIEW - October 31 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/f23d168c-d087-455b-90e7-d927b58c0734/NVIDIA-hq-santa-clara-1.jpg BLOG - FRIDAY PRESS REVIEW - October 31 2025 - Nvidia hits new milestone as world's first $5tn company Business - Nvidia has hit a new milestone, becoming the first company in the world to reach a market value of $5tn (£3.8tn). The US chip giant has rapidly climbed from a niche graphics-chip designer to an AI titan, as euphoria about the potential of artificial intelligence keeps driving demand for its chips and propelling its stock to record highs. The company reached a market value of $1tn for the first time in June 2023 and hit the $4tn valuation mark just three months ago. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/3e39654a-018c-45c2-b5a0-13c4a2c392b7/cover2025.jpeg BLOG - FRIDAY PRESS REVIEW - October 31 2025 - The Forest Declaration Assessment 2025 World - Deforestation and degradation rates remained stubbornly high in 2024, pushing the world even further off track from the shared goal of halting and reversing forest loss by 2030. While some countries are demonstrating that progress is possible, the global trend remains one of stagnation, not transformation. The Forest Declaration Assessment 2025 finds that: 8.1 million hectares of forest were lost in 2024, a level of destruction 63% higher than the trajectory needed to halt deforestation by 2030. Loss of humid primary tropical forests—the irreplaceable stores of carbon and biodiversity—spiked In 2024, largely due to climate change-induced increase of forest fires. Forest degradation affected 8.8 million hectares affected in 2024—eroding ecosystem integrity and climate resilience. Financial flows are still grossly misaligned with forest goals, with harmful subsidies outweighing green subsidies by over 200:1. Despite new pledges, the flow of funds to forest countries and local actors remains far below what’s necessary to deliver on 2030 goals. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/d97dde7d-5eb1-408a-9f69-cb5f2874cee1/GettyImages-2170582582-1024x683-2.jpg BLOG - FRIDAY PRESS REVIEW - October 31 2025 - Cape Verde qualify for first-ever World Cup Sport - Cape Verde have qualified for the men’s World Cup for the first time following Monday’s 3-0 win against Eswatini. Second-half goals from Dailon Livramento, Willy Semedo and Stopira earned the hosts a comfortable victory at the National Stadium in Praia. The Island country, home to around 525,000 people, is the second smallest nation ever to qualify for a World Cup finals after Iceland, who participated in the 2018 edition. The 2026 World Cup will be contested between 48 nations for the first time, an expansion from the 32-team format that ran between 1998 and 2022. More HERE https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8-rd97n-t5ytk-rc6n7-sdbf7-w84ty monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/7dc57ff2-4577-42a2-83d5-d5607e63e194/mike-petrucci-c9FQyqIECds-unsplash.jpg BLOG - The pop-up store: between temporary retail and long-term brand strategy by Mike Pettruci https://www.theconsultancy-group.com/blog/d2d4c72c9szhmp5-wfpjs-x9f6f monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/1d860bfc-82d9-4911-9917-a08286b246b4/SQFYXOSV7BODHLPBEO7IJBKLRA.jpg BLOG - FRIDAY PRESS REVIEW - October 17 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/603e29ed-b33a-44c3-bc18-aa8754aa62e7/SQFYXOSV7BODHLPBEO7IJBKLRA.jpg BLOG - FRIDAY PRESS REVIEW - October 17 2025 - Swiss Army Knife maker tries new tools to blunt Trump tariff blow Business - Swiss Army Knife maker Victorinox is trying to hold down its U.S. prices, while exploring new markets, as it experiments with new tools to navigate President Donald Trump's trade tariffs. Swiss Army Knife maker Victorinox is trying to hold down its U.S. prices, while exploring new markets, as it experiments with new tools to navigate President Donald Trump's trade tariffs. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4b04b39d-d992-4ed8-b23b-d88e0473519f/2025-10-14T140852Z_1576048181_RC2QBHAUCT5Q_RTRMADP_3_IMF-WORLDBANK-1760452844.jpg BLOG - FRIDAY PRESS REVIEW - October 17 2025 - IMF says AI investment bubble could burst, comparable to dot-com bubble AI - The United States' artificial intelligence (AI) investment boom might be an economic bubble that could burst, comparable to the dot-com bust in the early 2000s, according to the International Monetary Fund. The IMF’s chief economist, Pierre-Olivier Gourinchas, forecasted that the bust would be less likely to be a systemic event that would crater the US or global economy. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/d06d21a3-3f3f-4503-92e8-379f7a1fb6b3/twg-content-original-images-2708-inline-1.pn BLOG - FRIDAY PRESS REVIEW - October 17 2025 - How YouTube Sports is changing the game for brands Sport - On September 5, the Los Angeles Chargers faced the Kansas City Chiefs in Sao Paulo, Brazil, and for the first time ever, fans could stream the NFL game live on YouTube free, with no extra fees or subscriptions required. The demand for brands to be a part of the Friday night game and its surrounding content was high, with ad inventory for the game completely selling out within the first two weeks of opening sales to advertisers. More HERE https://www.theconsultancy-group.com/blog/d2d4c72c9szhmp5-wfpjs monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2b700f5f-4a74-4ef5-9840-4537a1dcfc08/2.png BLOG - FRIDAY PRESS REVIEW - October 3 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/0091784b-7074-436f-bdf8-7d633018da3f/1.jpg BLOG - FRIDAY PRESS REVIEW - October 3 2025 - OpenAI hits $500 billion valuation after share sale to SoftBank Tech - OpenAI, the company behind ChatGPT, has reached a valuation of $500 billion, following a deal in which current and former employees sold roughly $6.6 billion worth of shares, a source familiar with the matter told Reuters on Thursday. This represents a bump-up from its current valuation of $300 billion, underscoring OpenAI's rapid gains in both users and revenue. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/82c0c55d-8b65-49c3-9f37-7b8f9b5a0bcf/2.png BLOG - FRIDAY PRESS REVIEW - October 3 2025 - How Taylor Swift made herself too big to fail Culture - Her newest album, The Life of a Showgirl, is released tomorrow and it’s difficult to see any way that it doesn’t perform phenomenally well. Swift, at 35, appears to have become too big to fail. Her place as one of the all-time greats is assured. But can her hot streak continue, as public taste shifts towards “messier” singers who are more upfront about their vulnerabilities? More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/023559a6-eddb-41ef-8431-dcfb6594a3e4/3.png BLOG - FRIDAY PRESS REVIEW - October 3 2025 - Europe hold of US to win golf’s Ryder Cup 2025 Sport - What looked certain to be a comfortable Team Europe win unexpectedly turned into a thrilling Ryder Cup finale as they withstood a ferocious challenge from Team United States to capture golf’s biggest team prize in a nail-biting 15-13 victory. Europe, a close-knit team that had done everything right for two days at Long Island’s Bethpage Black, needed two points from the 11 singles matches that were played on Sunday to retain the Ryder Cup, but the Americans made them sweat it out until the bitter end. More HERE https://www.theconsultancy-group.com/blog/d2d4c72c9szhmp5 monthly 0.5 2025-09-19 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/76709770-4bac-4f72-b0f9-7f4695bb9763/Hublot+Ambassador+Patrick+Mahomes+%282%29.jpg BLOG - FRIDAY PRESS REVIEW - September 19 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/e8876cf3-071b-4aa8-8aae-1cd13905b0ca/8GgoPfdSaHW9Wz-_Agn-aQ.jpg BLOG - FRIDAY PRESS REVIEW - September 19 2025 - François-Henri Bennahmias, former CEO of Audemars Piguet, has just founded The Honourable Merchants Group Business - It presents itself as a luxury conglomerate built on a humanist and ethical philosophy. The group, structured into seven specialized divisions—watchmaking, jewelry, art, sport, lifestyle, fashion, and services—aims to integrate or create companies aligned with this vision. Employees, placed at the center of the model, will benefit from bonuses linked to profits and resales, more participatory governance, and a respectful working environment. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/07f7d6f2-6047-46b7-98cc-de2b5c5e80d3/Hublot+Ambassador+Patrick+Mahomes+%282%29.jpg BLOG - FRIDAY PRESS REVIEW - September 19 2025 - Patrick Mahomes, NFL superstar, signs with Hublot as global brand ambassador Sponsoring - Patrick Mahomes’ partnership with Hublot marks a high-profile alliance between one of the NFL’s brightest stars and the innovative Swiss luxury watchmaker. Hublot emphasized that Mahomes embodies the brand’s pursuit of precision, innovation, and daring performance—traits that have defined both his career and Hublot’s horological philosophy. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/a71a06f6-5d75-49b6-9468-33d4e329219e/emmys-65-gty-gmh-250914_1757900102669_hpMain_4x3.jpg BLOG - FRIDAY PRESS REVIEW - September 19 2025 - 2025 Emmy Awards highlights: Top moments from the ceremony Culture - HBO’s The Pitt and Apple TV+’s The Studio won top honors at the 77th Primetime Emmy Awards, in a ceremony hosted by Nate Bargatze. The event featured industry critique of political decisions and strong advocacy for public media, making it one of the most eventful and talked-about Emmy nights in recent years. More HERE https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8-rd97n-t5ytk-rc6n7-sdbf7 monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/a86554cb-e7d3-458d-bea9-1e149621b0bf/ftcms-88ccf96b-f6ce-431e-8d25-1c4f71fb28a0.jpeg BLOG - Article Financial Times : Breitling scores big with NFL sponsorship deal https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8-rd97n-t5ytk-rc6n7-sdbf7-x2nmr monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/98ba0393-5239-4b28-9fde-eab277b13a04/I4CXW4WLYFDFTDCGUQ4E6722YM.jpg BLOG - Article Business of fashion - Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/777a9fc8-c55f-4bd6-a140-c7012aba66b3/Capture+d%E2%80%99%C3%A9cran+2025-09-17+%C3%A0+14.47.12.png BLOG - Article Business of fashion - Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court - Make it stand out Coco Gauff wears a Rolex Oyster Perpetual during the US Open's Media Day. (Getty Images) https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8-rd97n-t5ytk-rc6n7 monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/5e9b6c47-94b6-4852-be1d-da51e87e4853/Header_Article_IA_Design.jpg BLOG - AI in Graphic Design: Creative Revolution or Simple Tool? https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8-t2mbw-wjywl monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/026e5536-f5e0-4851-b90f-7852a8293ef8/2amGANUrqOTB1G4q8HZQ8c.png BLOG - Article Bilan Magazine : Sponsoring opportuniste ou stratégie durable? https://www.theconsultancy-group.com/blog/working-at-the-consultancy-group-marketing-in-flow-wj52y monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/e694c2f5-c344-41cf-898d-9e24f7996cb4/johnny-cohen-iTxfTp1rnP0-unsplash.jpg BLOG - What impact do social media have on young people ? - Démarquez-vous At the foot of the office https://www.theconsultancy-group.com/blog/working-at-the-consultancy-group-marketing-in-flow-phynl monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2a27b4ac-74e2-490e-aee1-393a8e94e3da/squeezie-gp1-1.jpg BLOG - Article Luxury Tribune : does Squeezie’s GP Explorer Have the Potential to Attract the Luxury Industry? - Démarquez-vous At the foot of the office https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj-sy6dc-5mefy-2fsza-aynnw-gbelz-zhbhx-z3ez7-4mw4l monthly 0.5 2025-09-18 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9ec32e6d-faa5-4f8a-9465-7c5fcf5884ea/02biz-wnba-sophie-cunningham-01-jmqv-superJumbo.jpg BLOG - FRIDAY PRESS REVIEW - September 5 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/3f5cd7eb-60c2-431c-982c-00e01374820d/GettyImages-1136882185.jpg BLOG - FRIDAY PRESS REVIEW - September 5 2025 - Young fans might skip watching the match, but they still love the game Sport - Young sports fans are moving away from watching full live matches and instead engage with sports through short-form content, memes, behind-the-scenes clips, and creator-led commentary on platforms like YouTube and TikTok. Athletes have become crucial connectors by sharing personal, authentic content that creates parasocial relationships with fans, while traditional sports organizations risk losing younger audiences by clinging to broadcast-centric strategies. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/961d58eb-0dfe-4cc5-9a4a-6a9a42926ac5/02biz-wnba-sophie-cunningham-01-jmqv-superJumbo.jpg BLOG - FRIDAY PRESS REVIEW - September 5 2025 - She avenged Caitlin Clark on the court. Now sponsors love her Sponsoring - On June 17, Sophie Cunningham became a social media sensation after forcefully fouling Connecticut Sun player Jacy Sheldon in defense of teammate and superstar Caitlin Clark. The incident quickly translated into a once-in a life time opportunity, with Cunningham securing seven new sponsorship deals within weeks, including partnerships with Ring and Arby's. Her newfound fame as Clark's "enforcer" demonstrated how a single moment of on-court « drama » can create massive branding opportunities. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/6831ebeb-f28a-44ff-a23d-a84754f372b9/uso-case-study-6.jpg BLOG - FRIDAY PRESS REVIEW - September 5 2025 - An IBM case study on the US Open Data & AI - The United States Tennis Association (USTA) has partnered with IBM for over three decades to create a world-class digital experience for the US Open Tennis Championships, serving more than 14 million global fans through advanced technology. IBM helps transform over 7 million tournament data points into engaging content using hybrid cloud infrastructure. This technology partnership enables AI-powered features like match predictions, automated commentary, and real-time insights that enhance fan engagement while dramatically increasing content production efficiency. More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj-sy6dc-5mefy-2fsza-aynnw-gbelz-zhbhx-z3ez7 monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/3e7292e6-8a63-4ffc-adc2-fa8139c053b0/Capture+d%E2%80%99%C3%A9cran+2025-08-18+%C3%A0+14.52.46.png BLOG - FRIDAY PRESS REVIEW - August 22 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/d7be98be-55c5-4796-836b-1c8c53f8e529/Capture+d%E2%80%99%C3%A9cran+2025-08-18+%C3%A0+15.19.45.png BLOG - FRIDAY PRESS REVIEW - August 22 2025 - Why firms are merging HR and IT departments Business - 64% of senior IT decision makers at large companies expect their HR and IT functions to merge within five year - according to a survey by Nexthink - and a big part of that is to do with the introduction of AI. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4556da0b-c28b-4b37-8b50-e2befffe9b46/Capture+d%E2%80%99%C3%A9cran+2025-08-18+%C3%A0+15.21.07.png BLOG - FRIDAY PRESS REVIEW - August 22 2025 - What it feels like to open $10M on a handbag, according to the man who did it Luxury - The record-breaking sale of Hermès’ original Birkin bag was among the most remarkable auctions of modern times. “It was the most expensive purchase I’ve ever made for a single item,” said Sakimoto, the CEO of luxury resale company Valuence Holdings, in his first major interview since the landmark sale. “It was very exciting, but it really made me sick to my stomach.” More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/bf00169d-db08-49a2-84ba-275251920cfd/Capture+d%E2%80%99%C3%A9cran+2025-08-18+%C3%A0+14.52.46.png BLOG - FRIDAY PRESS REVIEW - August 22 2025 - Fifa consider holding Club World Cup every two years from 2029 - and could expand it Sports - The next Club World Cup is due to take place in four years’ time, following the first expanded 32-team tournament held in the US this summer, but the world governing body is under pressure from leading clubs to make it a biennial event. Real Madrid are understood to have raised the issue of moving to a two-year cycle during talks with Fifa in Miami in June, a proposal that has gained support from other clubs who failed to qualify for this year’s tournament. More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj-sy6dc-5mefy-2fsza-aynnw-gbelz-zhbhx monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/f772926b-6205-4b31-b470-0fa08b919ee9/Tudor-FXD-Cycling-Fratello-Talks-Cover.jpg BLOG - FRIDAY PRESS REVIEW - August 08 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/b66585e9-5245-462d-beb1-7605ba32e7b7/Team-Vitality-1.jpg BLOG - FRIDAY PRESS REVIEW - August 08 2025 - Team Vitality deal with Stake sees betting brands continue esports push Sponsorship - Esports organisation Team Vitality has inked a, 7 figures, multi-year partnership with – betting company – Stake. Gambling sponsors now reportedly account for around 25 per cent of esports sponsorship revenue. While Counter-Strike developer Valve has long been associated with esports betting, other publishers are now following suit. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/3becb888-4f4e-4dd8-9001-07e9b40a076d/Image.jpeg BLOG - FRIDAY PRESS REVIEW - August 08 2025 - The Gulf bets big on AI as it seeks the 'new oil'. World - The UAE is leading through the massive "Stargate" project - a multibillion-dollar data center cluster in Abu Dhabi designed to serve OpenAI and other US tech firms. This initiative is funded by G42, an Emirati state-linked tech company, with Nvidia supplying advanced chips and participation from Cisco, Oracle, and SoftBank. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/d82336be-ff99-4f77-a382-7713dc291f54/Tudor-FXD-Cycling-Fratello-Talks-Cover.jpg BLOG - FRIDAY PRESS REVIEW - August 08 2025 - Fratello Talks: Watch Brands In Sports Sports - Timekeeping is a key element in most sports disciplines, so it should come as no surprise that the world of horology has long-standing ties to sports. This podcast takes a deep dive into the countless partnership between watchmakers and the sport industry. More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj-sy6dc-5mefy-2fsza-aynnw-gbelz monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2a1039e5-493e-4d3b-951c-c753a0bcd83a/sean-pollock-PhYq704ffdA-unsplash.jpg BLOG - FRIDAY PRESS REVIEW - July 25 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/92331105-a1a7-437e-8096-a5ed5469fd5d/Capture+d%E2%80%99%C3%A9cran+2025-07-22+%C3%A0+09.36.28.png BLOG - FRIDAY PRESS REVIEW - July 25 2025 - Spain have advanced to the semi-final of the Women's Euros for the first time since 1997 after beating hosts Switzerland 2-0 in Bern. Sports - The 2023 World Cup winners took more than an hour to break through the home team's determined defence, with Mariona Caldentey missing a penalty in the ninth minute Switzerland midfielder Smilla Vallotto spoke to UEFA.com after her team's defeat: "We stood up to Spain pretty well for 65 or 70 minutes, so it's bad to concede two. We tried our best, which is most important. The fans were crazy – they were still cheering us on even though we lost.”. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/6b786d11-e6d7-4296-869d-e7d1f11f9203/Capture+d%E2%80%99%C3%A9cran+2025-07-22+%C3%A0+09.37.50.png BLOG - FRIDAY PRESS REVIEW - July 25 2025 - The rise of the far-right 'Japanese First' party. Politics - For three years, a once fringe opposition party held just one seat in Japan's 248-seat upper house. But on Sunday, Sanseito emerged as one of the biggest winners of Japan's election - walking away with 14 seats. The party was born in 2020 during the Covid-19 pandemic, where it gained prominence with YouTube videos that spread conspiracy theories about vaccinations. More recently, it has built its platform on a nationalist "Japanese First" agenda, warning against a "silent invasion of foreigners". More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/393c8fdd-162f-446b-8e42-ff1565210ab0/Capture+d%E2%80%99%C3%A9cran+2025-07-22+%C3%A0+09.39.55.png BLOG - FRIDAY PRESS REVIEW - July 25 2025 - SpaceX to invest $2 billion in Musk's xAI startup, WSJ reports Tech - SpaceX has committed $2 billion to xAI as part of a $5 billion equity round, deepening the ties between tech billionaire Elon Musk's ventures as his artificial intelligence startup races to compete with rival OpenAI, the Wall Street Journal reported on Saturday. The investment follows xAI's merger with X and values the combined company at $113 billion, with the Grok chatbot now powering Starlink support and eyed for future integration into Tesla's Optimus robots, the report added. More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj-sy6dc-5mefy-2fsza-aynnw monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/3a1963a5-7963-45c0-9d99-493375e59bc7/FRIDAY+PRESS+REVIEW+1920x1080.png BLOG - FRIDAY PRESS REVIEW - July 11 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/bb970f60-8d48-4207-aea9-e3605dce201a/Capture+d%E2%80%99%C3%A9cran+2025-07-08+%C3%A0+13.11.09.jpg BLOG - FRIDAY PRESS REVIEW - July 11 2025 - APPLE LOSES TOP AI MODELS EXECUTIVE TO META'S HIRING SPREE. Tech - At Meta, Zuckerberg has made AI the company’s top priority as it races to keep pace with rivals like OpenAI and Google. Zuckerberg has been heavily involved in recruiting for the company’s AI division, hosting potential hires at his homes in Silicon Valley and Lake Tahoe, and often reaching out personally to potential recruits. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/824d8bb8-0007-4e0b-b8ae-a8423c369954/0882848_ftp-import-images-1-7lb0rtg7ytvp-2025-07-05t085755z-1206665996-rc28gfa90gum-rtrmadp-3-france-seine.jpg BLOG - FRIDAY PRESS REVIEW - July 11 2025 - PARIS SHUTS SEINE SWIM SPOTS DAY AFTER REOPENING. News - Rainfall on Sunday, July 6, temporarily shut down three Seine swimming sites in Paris according to the city hall website, just one day after the river reopened to bathers for the first time in a century. The promise to lift the swimming ban dates back to 1988, when then-mayor of Paris and future president Jacques Chirac first advocated for its reversal, around 65 years after the practice was banned. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4903a2e5-2441-4307-8a27-9a1d49e06144/Capture+d%E2%80%99%C3%A9cran+2025-07-08+%C3%A0+13.10.17.jpg BLOG - FRIDAY PRESS REVIEW - July 11 2025 - DIOGO JOTA, LIVERPOOL AND PORTUGAL FOOTBALLER DIES AGED 28 IN CAR CRASH. Sports - Bad moon, bad times and a river that will be overflowing for some time yet. It is impossible not to feel a deep sense of pain, sadness and shared heartbreak at news of the sudden death of Diogo Jota and his brother André Silva in a car crash in Spain. Jota was 28, father to three young children and a husband to his long-term partner, whom he married 11 days before his death. More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj-sy6dc-5mefy-2fsza monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9e4a3a78-dceb-4cf9-b785-d1fa1240cb8f/FRIDAY+PRESS+REVIEW+1920x1080.jpg BLOG - FRIDAY PRESS REVIEW - June 27 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/40c55a2c-05f0-434e-aedf-9f410a3f3d9b/2.jpg BLOG - FRIDAY PRESS REVIEW - June 27 2025 - MARK WALTER BUYS LOS ANGELES LAKERS FOR $10 BILLION, ENDING BUSS FAMILY’S 46 YEARS REIGN. SPORT - In a record-breaking deal, Mark Walter and his group TWG Global have purchased the Los Angeles Lakers for around $10 billion. This marks the most expensive franchise sale in American sports history. Though the Buss family steps back after 46 years of ownership, Jeanie Buss will remain governor of the team for several more years. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/907cb022-4ecd-41c3-b9ac-82f89f484fcc/3.jpg BLOG - FRIDAY PRESS REVIEW - June 27 2025 - LVMH INVESTS $1.5 BILLION IN FORMULA 1 TO FUSE LUXURY BRANDING WITH INNOVATION AND PERFORMANCE. SPONSORING - Since 2025, LVMH has entered a major 10 years partnership with Formula 1, investing $1.5 billion to boost the visibility of its brands like Louis Vuitton, TAG Heuer, and Moët Hennessy. This collaboration merges the worlds of high-end luxury and cutting-edge motorsport, creating exclusive experiences that emphasize elegance, innovation, and performance. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/df519a3b-a6be-409a-ab6c-37cc58d91153/1.jpg BLOG - FRIDAY PRESS REVIEW - June 27 2025 - LIBERTY MEDIA ACQUIRES 84% OF MOTOGP TO EXPAND GLOBAL REACH AND AUDIENCE GROWTH BY 2025. MÉDIA - Liberty Media, already owner of Formula 1, is expanding its sports media portfolio by acquiring 84% of Dorna Sports, the commercial rights holder of MotoGP. Approved by the European Commission, the deal will close by July 2025. The goal is to grow MotoGP’s global influence and fan base, while maintaining leadership under Carmelo Ezpeleta. More HERE https://www.theconsultancy-group.com/blog/working-at-the-consultancy-group-marketing-in-flow monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/18f6ef68-d202-41bf-8c64-789154d2f3ba/At_the_foot_of_the_office.png BLOG - Working at The Consultancy Group : "Marketing in Flow" - Démarquez-vous At the foot of the office https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj-sy6dc-5mefy monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/0c68ef0c-a538-4f06-8085-6f84f90c6ed0/FRIDAY+PRESS+REVIEW+1920x1080.jpg BLOG - FRIDAY PRESS REVIEW - June 13 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/33c52a85-d67e-4d32-91f3-b82820bc94b0/1.jpg BLOG - FRIDAY PRESS REVIEW - June 13 2025 - PUBLICIS WINS GLOBAL MEDIA ACCOUNT OF MARS, TAKING OVER FROM PREVIOUS HOLDER WPP. SPONSORING - The French group Publicis has won the massive global media account of Mars, previously held by WPP. This contract includes the management of production, commerce, paid social media, and influencer. More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/842a1c14-93c5-4a6e-b745-1aae49590479/3.jpg BLOG - FRIDAY PRESS REVIEW - June 13 2025 - MICROSOFT INVESTS $400 MILLION TO EXPAND AI AND CLOUD INFRASTRUCTURE IN SWITZERLAND, BOOSTING INNOVATION AND TRAINING. FINANCE - Microsoft has announced a $400 million investment in Switzerland to expand its cloud and artificial intelligence infrastructure. The initiative aims to increase local data center capacity, support the country’s digital transformation, and boost the Swiss AI ecosystem through partnerships, training programs, and innovation initiatives.... More HERE Crédit photo : AFP https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/1a32dad6-5bb4-44b5-ac76-c6b78ed86535/FRIDAY+PRESS+REVIEW+1080x1080-2.jpg BLOG - FRIDAY PRESS REVIEW - June 13 2025 - NEW CARBON CALCULATOR HELPS SPORTS ORGANIZATIONS MEASURE AND REDUCE THEIR ENVIRONMENTAL AND CLIMATE IMPACT. TECHNOLOGY - A new practical guide, called the Carbon Methodology and Calculator for Sport, has been launched by the consultancy firm Think Beyond, which specializes in sustainability and social impact. It is the first…More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj-sy6dc monthly 0.5 2025-06-11 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/580c7494-a47d-435e-a38d-787e38aabf50/FRIDAY+PRESS+REVIEW+1920x1080.jpg BLOG - FRIDAY PRESS REVIEW - May 30 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/562a0974-4702-45da-ba82-cf52a807f4ef/2.jpg BLOG - FRIDAY PRESS REVIEW - May 30 2025 - DISNEY+ SECURES EXCLUSIVE UEFA WOMEN’S CHAMPIONS LEAGUE BROADCAST RIGHTS IN UK STARTING FROM 2025 SPONSORING - Disney+ will exclusively stream the UEFA Women’s Champions League in the UK from 2025. This five-year deal highlights Disney's growing commitment to women’s sports, aiming to boost visibility, viewership, and support for female athletes across a global entertainment platform... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/e78b82d7-e631-4c30-966e-05cf53aae82f/3.jpg BLOG - FRIDAY PRESS REVIEW - May 30 2025 - SAUDI ARABIA AND JIM BALSILLIE INVEST $100M IN GOLF RESORTS TO SUPPORT VISION 2030 FINANCE - Saudi Arabia and Jim Balsillie are investing $100 million in luxury golf resorts. The first will open in Jeddah, supporting Vision 2030's tourism goals. This strategic move blends sport, leisure, and economic development to diversify the kingdom’s economy... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/00733141-1d6c-46d7-b164-f6177b4746aa/FRIDAY+PRESS+REVIEW+1080x1080.jpg BLOG - FRIDAY PRESS REVIEW - May 30 2025 - LOUIS VUITTON USES AI TO ENHANCE CUSTOMER EXPERIENCE, SUPPLY CHAIN, AND LUXURY SUSTAINABILITY LEADERSHIP AI - Louis Vuitton integrates AI to tailor client experiences, optimize logistics, and promote sustainable practices. Combining innovation with tradition, the luxury brand enhances efficiency while maintaining exclusivity, reinforcing its leadership in high-end fashion and environmentally responsible production for future growth… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc-3x5aj monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/ac2e511b-bc7d-4f13-aeaf-c89fd841d8f7/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - Mai 16 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/0fc0d462-bf51-4591-8d10-cc64feeb5579/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - Mai 16 2025 - VERIZON BECOMES THE OFFICIAL TELECOM PARTNER OF THE ATP AND WTA CIRCUITS IN THE UNITED STATES SPONSORING - The partnership was brokered by the Tennis Channel and its owner Sinclair as part of a new initiative launched by the media company. Sinclair will offer brands access to all of the Tennis Channel’s properties, and to both US-based ATP Tour and WTA Tour events as part of a single sponsorship package... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/3f47842e-af36-4d38-9e0f-d5ada8c5d2bc/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - Mai 16 2025 - DOM PÉRIGNON CELEBRATES ARTISTIC CREATION WITH A CAMPAIGN FEATURING SEVEN INTERNATIONAL ARTISTS MARKETING - Dom Pérignon is celebrating its impact on the international art scene, enlisting seven dynamic creatives to star in its “Creation is an Eternal Journey” campaign. Dom Pérignon continues to be the epitome of luxury champagne, constantly honoring artistic talent with specialty bottles and collaborations... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/b833a0dd-1b1b-448d-9036-68e3a4d36d9a/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - Mai 16 2025 - AMAZON UNVEILS NEW AD FORMATS ON PRIME VIDEO, INTEGRATING AI AND INTERACTIVE SHOPPING AI - Amazon on May 12 announced several new ad formats for Prime Video, per details shared with Marketing Dive. The news was timed to the company’s second annual upfront presentation… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z-9x6xc monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/0df22aed-50ee-41e2-8b25-378372965dd0/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - Mai 2 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/95d5d9a5-efad-438e-b86c-1bd6946d5240/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - Mai 2 2025 - THE 148 BEST MET GALA LOOKS OF ALL TIME FASHION - The Met Gala is where celebrities ascend to style icon status. On the first Monday in May, celebs don’t just walk the red carpet, they climb the steps of the Metropolitan Museum in statement couture presenting their interpretation of the exhibition’s theme to the entire world... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2f3d6766-a319-4a8b-8437-2a9f3b8fc40c/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - Mai 2 2025 - DIGITAL VIDEO AD SPEND TO GROW 14% IN 2025: IAB MARKETING - Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital video category includes connected TV (CTV), social video and online video... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/8a8dca41-bc38-4474-885d-130b4271c112/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - Mai 2 2025 - 80% OF UK SPORTS FANS ‘INTERESTED’ IN AT LEAST ONE WOMEN’S SPORT SPORT - Sky, along with The Gemba Group, polled over 2,500 sports fans who represented all age groups, different sporting passions and were a mix of paid and unpaid sports subscribers.The broadcaster noted that the current dominant audience of women’s sport was made up of fans who follow both men’s and women’s sports, with their fandom driven by the love of their favourite sport, rather than gender… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c-9l93z monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/5d82359a-4314-47dc-93af-4ec0ab8e8789/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - April 18 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2c6e4641-c72e-41bb-91c8-1f4417d95843/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - April 18 2025 - DOES THE MASTERS HAVE THE BEST APP IN SPORTS? TECHNOLOGY - The Masters is often described as a place where time stands still. The last bastion of a bygone era before every golfer hit it 300 yards. After all, everyone knows about the Masters no-phone policy and its insistence on decorum, but even its refusal to sign a multi-year television deal bucks the trend compared to other modern sporting events... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/d5f9e773-3940-4f4d-b180-381d2e0d13cd/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - April 18 2025 - PRADA AGREES TO BUY FASHION RIVAL VERSACE FASHION - Prada struck a $1.375 billion deal to buy smaller rival Versace from Capri Holdings on Thursday, including its debt, in a move that unites two of the biggest names in Italian fashion. Prada is seeking to expand, having defied a slowdown in luxury demand... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/23255899-ab1d-46f9-a459-3a4d262457ef/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - April 18 2025 - CANVA’S ALL-IN-ONE AI SUITE COULD RIVAL TECH GIANTS - BUT THERE’S A FINE PRINT INNOVATION - Canva, the Australian design juggernaut with over 230 million global users, just made an interesting foray: entering the AI work tool space. At its annual Canva Create event, the company unveiled Visual Suite 2.0, a sweeping update that adds AI-powered spreadsheets, app-building tools, and an enterprise-focused workspace, all packed into a single interface… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl-wxg7c monthly 0.5 2025-04-16 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/39c18497-e1a8-4a36-8068-7b958e719967/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - April 4 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/d5d42a7b-350e-41c7-bc95-c4581f6901a5/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - April 4 2025 - MIKE TYSON MOISTURIZES HIS MUG IN NEW DR. SQUATCH SPOT CO-STARRING PIGEON ADVERTISING - This is what it takes to sell skincare to ordinary dudes. Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan until they get punched in the mouth.” The observation captured his raw-but-wry sense of humor—and also his experience... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/40973777-3e29-4878-a8bf-a0ec3596f117/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - April 4 2025 - “WE DON’T DO TA-DAS” - THE END OF THE ‘BIG REVEAL’ CREATIVE PROCESS - With an emphasis on collaboration, designers and clients are moving towards iterative partnerships to create better work... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/c01399da-8199-434e-bf04-b14d152bc027/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - April 4 2025 - HOW DOVE IS CHAMPIONING BODY CONFIDENCE TO STOP GIRLS DROPPING OUT OF SPORT BRAND STRATEGY - Girls are giving up sport at twice the rate of boys, which hasn’t gone unnoticed by personal care brand Dove. The company has now reached more than 100 million young people through its Body Confident Sport initiative, which is tackling the issue head on by giving young girls access to the resources they need to keep moving… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2-b54nl monthly 0.5 2025-04-01 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4de08a98-071f-476b-afaa-6f660c1eb4d9/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - March 18 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/873a69bd-4d0a-4515-ae37-8960a5b5f1ad/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - March 18 2025 - HOW JONATHAN ANDERSON RESHAPED LOEWE FASHION - Following the bittersweet news that Jonathan Anderson is departing from LOEWE after 11 years, we wanted to throw it back, pay a small homage to the designer’s time at the Spanish house, and do a deep dive on how he transformed the brand... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/0063e017-492e-4b86-b3dc-1913992f80f8/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - March 18 2025 - FOSTER + PARTNERS UNVEILS DESIGN OF NEW MANCHESTER UNITED STADIUM IN THE REIMAGINED OLD TRAFFORD NEIGHBORHOOD DESIGN - In September 2024, Foster + Partners announced its appointment by Manchester United for the development of a master plan for the Old Trafford Stadium District. The centerpiece of the master plan is a new stadium... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/6c8ef7fd-987d-44c7-b889-8e637d9745b7/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - March 18 2025 - PUMA NAMED THE PREMIER LEAGUE’S OFFICIAL PARTNER SPORT - PUMA is now the Official Ball Supplier for the Premier League. In the monumental partnership, the German sportswear giant will provide the match balls at all League matches from the start of the 2025/26 season. Notably, the Premier League is broadcast to 900 million homes… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br-3eyn2 monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2b5948b0-8558-419d-90dd-687853c2daaa/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - March 7 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/cc414633-d6d6-4089-8165-84373a5bb18b/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - March 7 2025 - SERENA WILLIAMS JOINS OWNERSHIP GROUP FOR WNBA’S TORONTO TEMPO SPORT - Tennis legend Serena Williams has joined the ownership group of WNBA expansion franchise the Toronto Tempo, the team announced Monday. "I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,"... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/eb383912-a132-4359-9dd5-7a92e48df6dc/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - March 7 2025 - LENOVO REVOLUTIONIZES LAPTOPS WITH THE SOLAR-POWERED YOGA PC TECHNOLOGY - At Mobile World Congress (MWC) 2025 in Barcelona, Lenovo unveiled a groundbreaking innovation: the Solar Yoga PC, a laptop that charges itself by harnessing sunlight... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/eda78af7-6374-4e19-b8d1-ef6772d3f6b1/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - March 7 2025 - NETFLIX POSTERS WILL REFLECT REAL-TIME POLLUTION TO PROMOTE TOXIC TOWN SERIES MARKETING - Netflix has “polluted” its out-of-home posters for its latest series Toxic Town. Using Air Quality Index data from the AccuWeather Data Suite, digital posters for the series will reflect the air quality around them… More HERE https://www.theconsultancy-group.com/blog/maximizing-corporate-hospitality-for-business-growth monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/c9f796ea-cc0e-4b58-9e26-01a920434916/DALL%C2%B7E+2025-02-21+12.13.17+-+A+luxurious+corporate+hospitality+suite+overlooking+a+grand+stadium.+The+suite+features+elegant+tables+with+white+tablecloths%2C+polished+silverware%2C+an+%281%29.jpeg BLOG - Maximizing Corporate Hospitality for Business Growth - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b-se3br monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/a711aa32-7524-4d24-91e2-362827a2c2d5/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - February 21 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/5eb4ce8a-2b98-4783-af73-caf6d841ba9b/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - February 21 2025 - UFC AND MONSTER ENERGY STRIKE BIGGEST SPONSORSHIP DEAL IN THEIR HISTORY SPORT - The Ultimate Fighting Championship (UFC) and Monster Energy have extended their partnership in a deal that the pair say represents the biggest sponsorship agreement in the history of both companies... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/f5b5df90-31f5-47b8-b5d3-ed2f0cfcd439/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - February 21 2025 - SUPER BOWL LIX: ANALYZING THE GAME’S ADVERTISING AND ENGAGEMENT DATA MARKETING - The big game’s ads, broken down by key stats reflecting cost, reach, performance and more... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/ab3a2cdf-d954-4699-aa64-9d35d9943b45/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - February 21 2025 - THOUSANDS OF ARTISTS PROTEST CHRISTIE’S AI ART AUCTION AS THE DEBATE ON GENERATIVE ART’S LEGALITY CONTINUES ART - Over the last few years, artificial intelligence (AI) has become a growing part of our society and culture. At this point, it’s moved far beyond being a gimmick, and now companies rush to find its real-world utility and financial benefit… More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec-jcr7b monthly 0.5 2025-02-18 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9aa07112-be6e-40c5-a69f-32b566dcef03/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - February 7 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9a9fa1d2-9164-4cac-8847-61bdc4f56dfb/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - February 7 2025 - HOW TO DEAL WITH THE UNTHINKABLE: CRISIS PR LESSONS FROM THE AMERICAN AIRLINES TRAGEDY BRAND SAFETY - In the wake of a mid-air collision that claimed 67 lives on Wednesday, crisis communications and emergency management experts discuss how brands can respond to tragedy with transparency, sensitivity and accountability.... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/239ffaa0-145e-4754-b1ff-b4be8388a095/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - February 7 2025 - AMERICAN TEENS ARE INCREASINGLY MISLED BY FAKE CONTENT ONLINE, REPORT SHOWS TECH - As AI has made fake content much easier to produce, a growing number of American teenagers say they are being misled by AI-generated photos, videos or other content on the internet, a new study shows... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9e1e4592-5012-4b70-b573-2c8cfbeee326/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - February 7 2025 - 25 IDEAS FOR 2025: WE SHOULD REINSTATE THE FORGOTTEN ART OF CLIENT RELATIONSHIPS BUSINESS - Lewis Moberly’s Michelle Hone says we need to up-end the traditional agency model in favour of relationships over rosters, expertise over expansion, and values over value... More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37-p9rec monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/0027f303-6f23-4e00-9ee9-6ee38e70143b/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - January 24 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/103bc081-fe03-4b39-b58e-a08e1277f039/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - January 24 2025 - THE AUSTRALIAN OPEN’S ANIMATED LIVESTREAMS MAKE PLAYERS LOOK LIKE WII SPORTS CHARACTERS SPORTS - The Australian Open might look a little different this year if you’re livestreaming it on YouTube. That’s because the tournament has put an animated overlay on some of its matches to avoid broadcast licensing conflicts, making players look an awful lot like Wii Sports characters... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/65475e14-88b8-438f-a6ad-a3dd33548f99/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - January 24 2025 - WANT TO SMELL LIKE DONUTS? BEAUTY BRANDS THINK YOU DO BEAUTY - Earlier this month, Native unveiled a Dunkin'-themed personal care line: a sugary spread of body washes, deodorants, lotions, shampoos, and conditioners in the familiar (to some) scents of Vanilla Sprinkle, Strawberry Frosted, Blueberry Cobbler, and Boston Kreme... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/8f91b77a-0d1c-4e9b-9371-f9986bb6713b/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - January 24 2025 - OREO PLAYS ON LORE BEHIND ITS BRAND NAME WITH WEB AUDIO CHALLENGE BRAND MARKETING - Oreo is leaning into internet lore surrounding the meaning behind its name with a new audio-driven web experience, per details shared with Marketing Dive... More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6-l4d37 monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/6b5bed2c-4ee4-4f22-9ef8-9dccb802e22c/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - January 10 2025 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/58430ffb-8f0d-48cd-8cd1-bd5364998173/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - January 10 2025 - THIS FOOD LOOKS TOO GOOD TO BE REAL - AND IT IS DESIGN - A perfectly twirled bite of spaghetti hangs off a fork mid-air. Next to it, a bowl of ramen and a katsudon — freshly cooked eggs and pork cutlet – fall fresh out of the pan. Plates are stacked high with colorful sashimi and elaborate parfaits. It’s a feast for the eyes — and the eyes alone... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/1fc9ef8a-7451-4e1b-b74e-380679eb462d/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - January 10 2025 - TAKASHI MURAKAMI AND ZENDAYA TEAM UP FOR LOUIS VUITTON RELAUNCH FASHION - Louis Vuitton is betting on a dose of Y2K nostalgia to perk up luxury consumers on New Year’s Day, when the reedition of its seminal collaboration with Japanese artist Takashi Murakami will land in stores in tandem with a campaign fronted by Zendaya... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/a1854101-3df2-4cd0-b537-72045e88c9bd/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - January 10 2025 - CHIPOTLE EXPANDS STRAVA TIE-UP GLOBALLY TO FUEL NEW YEAR’S FITNESS GOALS BRAND STRATEGY - Chipotle is again linking with fitness app Strava for customized route segments and an accompanying challenge timed to New Year’s, per a press release. The partnership is expanding globally following the duo’s initial tie-up in 2024... More HERE https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8-rd97n-t5ytk monthly 0.5 2025-09-16 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/af819413-1450-4fcf-9f04-e320f33847ad/Capture+d%E2%80%99e%CC%81cran+2024-12-18+a%CC%80+08.59.31.png BLOG - The Best Luxury Marketing Trends in 2025  https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce-w7tp6 monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/47ec0871-b3de-4424-95b3-d16f04a986c3/TCG_FPR_1920X1080+%284%29.jpg BLOG - FRIDAY PRESS REVIEW - December 13 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/92182469-8910-4663-afb4-a18bf16457ff/TCG_FPR_CARRE_2+%284%29.jpg BLOG - FRIDAY PRESS REVIEW - December 13 2024 - F1 NAMED MOST POPULAR ANNUAL SPORTS SERIES WITH OVER 750M FANS SPORT - Formula One is the most popular annual sporting series with over 750 million fans worldwide, according to a new study by Nielsen Sports. Since 2021, global interest in the series has risen by 5.7 per cent, which makes Formula One the fastest growing annual competition globally... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/6d2ae790-4a21-4438-acdb-d4ac801948dd/TCG_FPR_CARRE_1+%284%29.jpg BLOG - FRIDAY PRESS REVIEW - December 13 2024 - THE CAR AFTER THE STORM – JAGUAR UNVEILS NEW CONCEPT EV MARKETING - Jaguar has followed up its much-discussed rebrand by unveiling its Type 00 concept car, describing it as “unmistakable, unexpected and dramatic.” Launched yesterday at Miami Art Week, it comes in two colours – Miami Pink which references the Art Deco surroundings of its reveal, and London Blue, described as a nod to Jaguar’s British heritage... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/93bca94c-4da3-4d68-b5f3-890cee995f90/TCG_FPR_CARRE_3+%284%29.jpg BLOG - FRIDAY PRESS REVIEW - December 13 2024 - KIM KARDASHIAN’S SKIMS AND THE NORTH FACE COLLAB ON WINTER WEAR COLLECTION MODE - Kim Kardashian is once again pushing boundaries with Skims, the billion-dollar shapewear brand known for redefining everyday essentials. This time, she’s venturing into the winter wear market through a high-profile collaboration with The North Face, blending performance-driven outdoor apparel with Skims’ signature sculpting silhouettes... More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l-c24ce monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4ca50931-46d4-4220-bcb8-2027aaa05768/TCG_FPR_1920X1080+%283%29.jpg BLOG - FRIDAY PRESS REVIEW - November 29 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/65f53033-9640-4333-98ea-6d6184f82bff/TCG_FPR_CARRE_1+%283%29.jpg BLOG - FRIDAY PRESS REVIEW - November 29 2024 - JANNIK SINNER CAPS DREAM YEAR BY LEADING ITALY TO SECOND STRAIGHT DAVIS CUP TITLE SPORT - Jannik Sinner holding trophies above his head is an image tennis fans have become very accustomed to seeing in 2024. The world No. 1 capped his extraordinary season by helping Italy win the Davis Cup for the second straight year, defeating Tallon Griekspoor 7-6(2), 6-2 to secure a 2-0 win over the Netherlands in the final... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/a5d00cd7-04e2-4216-a88b-0b7b3d1c882e/TCG_FPR_CARRE_2+%283%29.jpg BLOG - FRIDAY PRESS REVIEW - November 29 2024 - IMAX EMBRACES AI TO EXPAND ORIGINAL CONTENT REACH ENTERTAINMENT - With global content consumption rising and demand for non-English content surpassing that for English movies and shows, IMAX is leveraging AI to scale localization on its original content. The entertainment and media industry grew 5% to $2.8 trillion in 2023, according to a report by PwC. The industry is expected to continue its expansion, though at a modest compound annual growth… More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2ef83615-5b04-4bbd-b2f5-4ba55510d131/TCG_FPR_CARRE_3+%283%29.jpg BLOG - FRIDAY PRESS REVIEW - November 29 2024 - ‘THE WORLD'S MOST EXPENSIVE BANANA’: MAURIZIO CATTELAN’S COMEDIAN FETCHES $6.2M AT SOTHEBY’S NEW YORK ART - The most talked-about lot of the New York auction season, the duct-taped banana by Maurizio Cattelan, sold for a hammer price of $5.2m ($6.2m with fees) at Sotheby’s New York after a seven-minute bidding war. Comedian (2019), which consists of a banana attached to a wall with silver duct tape, came to the block Wednesday (20 November) at Sotheby’s The Now and Contemporary auction... More HERE https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8-rd97n monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/21444991-192d-44df-8c2c-25f6f3396f8c/history-of-logos-featured.width-1440.png BLOG - The Design of Logos and Their Evolution Over Time https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9-5cc8l monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/fae07a43-a5fd-416c-97f2-43098ea7a725/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - November 15 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/be2bcddb-64a8-4796-b907-8e03015daa30/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - November 15 2024 - HOW SPRITE REMIXED “THE NIGHT BEFORE CHRISTMAS’ FOR ITS HOLIDAY CAMPAIGN BRAND STRATEGY - The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.” ‘Tis the season for seasonal drinks like eggnog, cocoa, apple cider and, according to The Coca-Cola Company... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4332bb0c-ec8d-4c21-bc30-e4001fae2d19/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - November 15 2024 - FOUR THINGS BRANDS MUST CONSIDER WHEN INVESTING IN SPORT FOR GOOD INITIATIVES SPORT - In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Astin Ewington, head of partnerships at Laureus, outlines the best practices that have helped 76 businesses earn recognition in the Laureus Sport for Good Index over the last four years. As we launch the 2024 Laureus Sport for Good Index… More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/b98a6ec9-ff92-4011-9667-a1654239e15c/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - November 15 2024 - 5 THINGS THAT DEFINE THE THIRD WAVE OF DIGITAL ADVERTISING DIGITAL ADS - Novice surfers are taught to catch waves only after they’ve broken. In advertising, however, waiting until then can cost you money, ROAS, and share of market. That’s why the time is now to understand the third wave of digital advertising. The first wave of digital advertising was search, which gathered strength after the dot-com bubble burst in... More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b-p7ag9 monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/3537686a-9982-4d7b-b25a-fa5950dc7836/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - November 1 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/6c512a7f-3937-472f-936a-698e844c7bd7/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - November 1 2024 - SIMONE BILES NAMED WORLD’S MOST MARKETABLE ATHLETE FOR SECOND TIME SPORT - US gymnastics icon Simone Biles has been named as the world’s most marketable athlete for 2024. The most decorated gymnast in history leaps back to the top of the rankings in SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time, having last been named number one in 2021... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/42d28e88-f908-454c-85ce-7d48d253840b/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - November 1 2024 - PRADA AND AXIOM SPACE UNVEIL SPACESUIT DESIGNS FOR NASA’S ARTEMIS III MOON MISSON FASHION - Luxury fashion house Prada and commercial space company Axiom Space have unveiled the designs for a spacesuit that will be worn for NASA’s Artemis III moon mission. Unveiled during the International Astronautical Congress in Milan on Wednesday, the mostly white suits feature a cropped torso and stone-gray patches across… More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/859cbbe7-9c98-4949-95be-bb93d117e90b/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - November 1 2024 - HEINEKEN’S TECHNOLOGY STOPS SMARTPHONES FROM RUINING GIGS TECH - Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events — Mexico’s Live Out festival and Amsterdam Dance Event’s opening party — to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered... More HERE https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8-t2mbw monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/07b2ac83-a03d-4e91-baca-01633aca579c/0_rMKi7mvLG7yEIW5Z.png BLOG - Article Bilan Magazine - Devenir athlète? Just do it! https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg-m454b monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/d8063f83-9e7b-46eb-b9c3-c7d176a28b3c/TCG_FPR_1920x1080+%282%29.jpg BLOG - FRIDAY PRESS REVIEW - October 18 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/7ab0e849-4ae9-411a-91d6-77622fe69967/TCG_FPR_CARRE_1+%282%29.jpg BLOG - FRIDAY PRESS REVIEW - October 18 2024 - CONSUMERS STILL ALLY WITH BRANDS ON SOCIAL: HERE’S WHAT THE NUMBERS SAY SOCIAL MEDIA - While recent negative media surrounding social media may have marketers nervous about the potential impact on consumer engagement, new research suggests they have nothing to worry about. In a survey conducted by Sprout Social this summer, 48% of respondents reported interacting with brands on social media at a higher rate than previously...More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/713ec485-adb3-4be1-a1c9-af42ee115d41/TCG_FPR_CARRE_2+%282%29.jpg BLOG - FRIDAY PRESS REVIEW - October 18 2024 - HOW A WNBA OWNER IS TURNING A TEAM 'NO ONE WANTED' INTO A $150M FRANCHISE SPORT - The woman behind a franchise no one appeared to want is aiming to orchestrate one of the most remarkable turnarounds in sports history. The New York Liberty are one of the WNBA’s original franchises. Now, back in the Finals, winning the team’s first title would cap off a stretch of unprecedented growth for majority team owner, Clara Wu Tsai.…More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/da9e8062-1989-4a4c-befa-0dbac4430459/TCG_FPR_CARRE_3+%282%29.jpg BLOG - FRIDAY PRESS REVIEW - October 18 2024 - DESIGNERS “MUST SHAPE” THE FUTURE OF XR TECHNOLOGY DESIGN - Extended reality (XR) is “here to stay”, and designers must shape how society uses this new technology, a leading curator says. Ulrich Schrauth leads the XR and Immersive Programme for the BFI London Film Festival. He has overseen a wide-ranging programme of immersive art, experiences and gaming at this year’s festival, which is underway in the capital...More HERE https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl-ag8g8 monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/38a22a8e-c617-45da-99d8-9eb80ca88237/1728296540407.jpg BLOG - When Artificial Intelligence Redraws the Rules of Sports https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4-pslfg monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/12d651e6-e21c-4b91-82ce-f708d98f7914/TCG_FPR_1920x1080+%281%29.jpg BLOG - FRIDAY PRESS REVIEW - October 4 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/8a2936b9-8998-4cc9-abb8-bf999ec9a623/TCG_FPR_CARRE_1+%281%29.jpg BLOG - FRIDAY PRESS REVIEW - October 4 2024 - HILTON AND WENDY’S ARE ALREADY USING AI TO IMPROVE CUSTOMER INTERACTIONS ARTIFICIAL INTELLIGENCE - Hilton is using AI to make routine updates to its content, like finding the right photo to post of each of its 1.3 million hotel rooms, CMO Mark Weinstein said. The hotel chain is also using the tech for easily automatable tasks like helping customers pick rooms from a floor plan...More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/e5cf6cd7-7d7e-4f8d-b61c-34e3bd71977b/TCG_FPR_CARRE_2+%281%29.jpg BLOG - FRIDAY PRESS REVIEW - October 4 2024 - MOTORSPORT IS TRYING TO REACH NET ZERO. COULD FUELS MADE FROM AIR AND WATER HELP ACCELERATE THE JOURNEY? MOTORSPORT - As the climate crisis worsens, Formula One is looking for ways to pollute less planet-heating carbon and become more sustainable. Like many other sports, Formula One has committed to achieving net-zero by 2030, meaning that those behind it pledge to dramatically reduce its carbon pollution and remove from the atmosphere any that remains…More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9a39bdc3-db18-444d-9d35-e5b1891306c3/TCG_FPR_CARRE_3+%281%29.jpg BLOG - FRIDAY PRESS REVIEW - October 4 2024 - A LACOSTE EVENT AT THE GREAT WALL OF CHINA HIGHLIGHTS THE ART OF MARKETING ACTIVATIONS FASHION - In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak Djokovic...More HERE https://www.theconsultancy-group.com/blog/tcg-articles-linkedin-wa4bl monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/664ae113-3a2f-4d4f-97b4-9c74f852c08e/1721831977594.png BLOG - The Future of Sports Sponsorship: Strategic Trends and Market Insights https://www.theconsultancy-group.com/blog/tcg-articles-linkedin monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/2dff6ae9-361e-441f-ae3b-1ff5ebf7e416/1724228992818.jpeg BLOG - Olympic Sponsorship: A Winning Strategy for Brand Awareness and Revenue Growth https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f-snhx4 monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/4cbb05ff-0952-4f86-aae9-1f5dfe571c19/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - September 20 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/25f35702-6878-4a73-94ff-995ff49358fc/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - September 20 2024 - THE NFL’S BRAZIL GAME IS STILL JUST THE BEGINNING OF FOOTBALL’S GLOBAL PUSH SPORT - In 1894, Charles Miller, the son of a Scottish railway engineer working in São Paulo, returned from boarding school back in England bearing two soccer balls and a rulebook for the varietal of football that was taking Britain by storm. Miller established the Sao Paulo Athletic Club and organized the country’s first football league... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/72bb9f4f-998c-4829-9f5d-f1cf69082d44/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - September 20 2024 - AI IS CHANGING THE MEDIA INDUSTRY: HERE’S WHAT THE NUMBERS SAY MARKETING - The growing use of artificial intelligence (AI) in the media industry has drastically changed the skills for which industry leaders are looking. Seventy-two percent of media leaders say they have to reshape the talent and skill of their organizations to keep up with a changing media landscape…More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/8b233088-cb78-4f24-9eeb-c4dcd7a3841c/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - September 20 2024 - HOW TECH IS POWERING THE ART MARKET’S EXPANSION INTO LUXURY, FINANCE AND SCIENCE ART - Of the various technologies to have emerged in recent years, blockchain, NFTs, smart contracts and generative AI are systematically changing the way art is certified, transacted, compensated and created. Not only have they helped to engineer an entirely separate, natively digital art world...More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf-a5w2f monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/83d63a5a-bdf2-487a-b57a-8da15ea729ef/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - September 6 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/69b0c50f-ba7e-41d7-bbc3-6af5fdefdd0b/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - September 6 2024 - GENEVA WATCH DAYS: A REVOLUTION IN THE WORLD OF WOMEN'S WATCHMAKING WATCHMAKING - At Geneva Watch Days, women's watchmaking is poised to become the star attraction of tomorrow as brands look to make up for lost time and revenue. An enormous charm offensive took place at Geneva Watch Days this year to woo more women, or men, into buying timepieces designed specifically for women... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/7618f65a-9bd8-4a6d-b2b4-e269354fd561/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - September 6 2024 - WHAT A 160-YEAR-OLD THEORY ABOUT COAL PREDICTS ABOUT OUR SELF-DRIVING FUTURE AUTOMOBILE - After a brutal 2023, the vibes around self-driving cars are improving. Cruise, the industry leader whose vehicle was involved in a horrific San Francisco crash last fall, has rebooted under new management, while rival Waymo is expanding to serve broader swaths of the Bay Area and Los Angeles and Tesla is promising a new robotaxi service…More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/33b0410e-7113-4659-a809-0239d1841a33/TCG_FPR_CARRE_3.jpg BLOG - FRIDAY PRESS REVIEW - September 6 2024 - DR PEPPER JUST OVERTOOK PEPSI. COULD COCA-COLA BE NEXT? BRAND STRATEGY - Dr Pepper now has a larger market share than Pepsi in the US. Armed with exclusive ad effectiveness research, Andrew Tindall believes Coca-Cola now should fear the worst that can happen. At System1, I see a lot of marketing data. Only a small portion is useful, and an even smaller portion is actually interesting. I’m rarely allowed to share useful and interesting data, but today, we have a truly brilliant modern marketing case study from a team quietly doing the hard graft consistently over many years...More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w-mj5gf monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/20497afd-a72c-4d2a-a2d6-a757cdffc720/TCG_FPR_1920X1080+%284%29.jpg BLOG - FRIDAY PRESS REVIEW - August 23 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/fdee944a-29eb-4e58-80fa-de41ef100fb3/TCG_FPR_01_CARRE+%281%29.jpg BLOG - FRIDAY PRESS REVIEW - August 23 2024 - PROCREATE’S ANTI-AI PLEDGE ATTRACTS PRAISE FROM DIGITAL CREATIVES AI - Many Procreate users can breathe a sigh of relief now that the popular iPad illustration app has taken a definitive stance against generative AI. “We’re not going to be introducing any generative AI into our products,” Procreate CEO James Cuda said in a video posted to X. “I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists.”... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/fc4228f9-e534-4552-b3cb-0eaccd42d80c/TCG_FPR_02_CARRE+%281%29.jpg BLOG - FRIDAY PRESS REVIEW - August 23 2024 - WOMEN'S SUPER LEAGUE - ‘WE WANT THE WORLD’S MOST DISTINCTIVE WOMEN’S CLUB COMPETITION’ SPORT - The most powerful person in English women’s football takes a breath, scans the room and seems to pause for reflection. Nikki Doucet, the chief executive of the new company that is now running the top two women’s leagues in the country, has just been asked how it is going and the look in her eyes suggests there’s a lot she wants to say. “It’s a rollercoaster and it’s hard, but it’s fantastic. It’s so hard but it’s so great.” More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/7b808e16-eb5c-4a32-b030-4666d4c9aa56/TCG_FPR_03_CARRE+%281%29.jpg BLOG - FRIDAY PRESS REVIEW - August 23 2024 - THE ARMORY SHOW ANNOUNCES PARTNERSHIP WITH THE US OPEN FOR THIRD CONSECUTIVE YEAR ART - The Armory Show announced that they will once again partner with the US Open Tennis Championships to present sculptures and installations on the grounds at the USTA Billie Jean King National Tennis Center during the event. The partnership is in its third consecutive year and represents part of the fourth iteration of The Armory Show’s public artworks project, Armory Off-Site. “We’re thrilled to again partner with the US Open to showcase artworks by artists of underrepresented backgrounds. Both The Armory Show and the US Open are defining parts of New York’s fall calendar...More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024-zaz9w monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/46360836-cf32-4616-a2d1-96a6f36689bb/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - August 9 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/02ffa889-05a3-4801-940b-4037a907c62b/FPR_1.png BLOG - FRIDAY PRESS REVIEW - August 9 2024 - GOLF A GOOD FIT IN THE OLYMPICS EVEN IF IT DOESN'T LOOK LIKE OTHER OLYMPIC SPORTS SPORTS - What was meant as a celebration of golf in the Olympics quickly turned into a reminder that the royal and ancient game still has a long way to go before it feels like it truly belongs. In the field for the Genesis Invitational last year were Justin Rose and and Xander Schauffele, so the International Golf Federation thought this would be a good time to promote the Olympic golf competition going to Riviera Country Club for the Los Angeles Games in 2028... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/1530f206-71df-417d-b206-23830012e795/FPR_2.png BLOG - FRIDAY PRESS REVIEW - August 9 2024 - PARIS 2024 ON TRACK TO BREAK OLYMPICS BROADCAST AND DIGITAL RECORDS AFTER STRONG FIRST WEEK OLYMPICS - The International Olympic Committee (IOC) has claimed that Paris 2024 is on track to break broadcast and digital engagement records, citing strong viewership figures from its partners and first party channels. Official Olympics social media channels have generated more than 8.5 billion engagements during the first week of the Games – 40 per cent more than the entirety of Tokyo 2020 Opening ceremony watched by 23.4 million viewers on France Télévisions – an 83.3 per cent audience share Warner Bros Discovery (WBD) exceeded total unique streaming viewers for Tokyo 2020 in first two days of Paris 2024... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/9adc492d-6166-48ee-bc2d-264adcc48d18/FPR_3+-+Grande.jpeg BLOG - FRIDAY PRESS REVIEW - August 9 2024 - SPORT INDUSTRY SOCIALS: THE FUTURE OF SPORTS TECH TECH - A playground for tech organisations and sports professionals alike, exhibitors will have the opportunity to showcase their work to senior decision makers in the sector, while guests will be able to get hands-on with the latest gadgets and solutions. Whether you’re trying out the latest smart apparel or interacting with AI-driven fan platforms, this is your chance to see, touch, and experience the future of sports technology...More HERE https://www.theconsultancy-group.com/blog/friday-press-review-26072024 monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/ceb38001-26a3-4ab2-82c3-6a324247b2f1/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - July 26th 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/be87446a-a00b-4202-ba46-ee186d647a7e/TCG_FPR_01_CARRE.jpg BLOG - FRIDAY PRESS REVIEW - July 26th 2024 - META’S NEW LLAMA 3.1 AI MODEL IS FREE, POWERFUL, AND RISKY TECH - Most tech moguls hope to sell artificial intelligence to the masses. But Mark Zuckerberg is giving away what Meta considers to be one of the world’s best AI models for free. Meta released the biggest, most capable version of a large language model called Llama on Monday, free of charge. Meta has not disclosed the cost of developing Llama 3.1, but Zuckerberg recently told investors that his company is spending billions on AI development... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/6b3b1241-e5cd-4f49-adb2-0dfaacdac0be/TCG_FPR_02_CARRE.jpg BLOG - FRIDAY PRESS REVIEW - July 26th 2024 - ANDY MURRAY CONFIRMS PARIS OLYMPICS WILL BE HIS LAST EVENT BEFORE RETIRING OLYMPICS - Two-time Olympic men’s singles champion Andy Murray confirmed Tuesday he will end his career next week at the Paris Games. “Arrived in Paris for my last ever tennis tournament,” the 37-year-old Murray posted on the X social media platform. Tennis at the Paris Olympics starts Saturday on the clay courts at Roland Garros. Murray won his first gold medal on grass at Wimbledon at the 2012 London Olympics — beating Roger Federer in three straight seats — and retained his title in Rio de Janeiro in 2016, beating Juan Martin del Potro on hard courts... 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Each artwork was made specifically for the site and celebrates the local Inglewood community....More HERE https://www.theconsultancy-group.com/blog/friday-press-review-june282024 monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/1719921083807-V0RPLW6244DR6JOO0G18/TCG_FPR_1920X1080.jpg BLOG - FRIDAY PRESS REVIEW - June 28th 2024 https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/0264d986-b56f-4527-8ee9-3a12be38e614/TCG_FPR_CARRE_1.jpg BLOG - FRIDAY PRESS REVIEW - June 28th 2024 - IKEA'S INNOVATIVE BILLBOARD SPREADS SUNSHINE TO EVERY TABLE ADVERTISING - Sweden’s weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror from its catalogue to reflect light onto shady areas and maximize time in the sun.... More HERE https://images.squarespace-cdn.com/content/v1/63e258516825900177b97a57/800b6d84-4470-4913-9d65-b2563442c454/TCG_FPR_CARRE_2.jpg BLOG - FRIDAY PRESS REVIEW - June 28th 2024 - HOW IS FRANCE PREPARING FOR THE OLYMPICS AND PARALYMPICS? OLYMPICS - The organisers of Paris 2024 say the parliamentary elections called by French President Emmanuel Macron will not disrupt preparations for the Games. However, the mayor of the French capital says holding elections less than a month before the Games begin is "extremely unsettling". The summer Olympics run from 26 July to 11 August, with 10,500 athletes competing in 329 events. The Paralympics take place from 28 August to 8 September, featuring 4,400 athletes in 549 events. There will be 206 countries represented at the Olympics, and 184 at the Paralympics... 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