FRIDAY PRESS REVIEW I December 17 2021
FRIDAY PRESS REVIEW
17 DECEMBER 2021
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
‘THAT BRILLANT KID WAS MARTIN FUCHS’: HOW IT ALL BEGAN FOR THE NEW ROLEX GRAND SLAM CONTENDER
ROLEX GRAND SLAM OF SHOW JUMPING - Swiss rider Martin Fuchs is only 29, but already has seven championship medals to his name and the world number two has just become the live contender for the Rolex Grand Slam of Showjumping after a sensational victory on home turf in the Geneva grand prix (…) Read more HERE
THE EXPERIENTIAL RETAIL JOURNEY, THE UNAVOIDABLE INVESTMENT IN LUXURY
STRATEGY - Inspiring customers, capturing their attention and providing memorable experiences seems to be the key marketing strategy for luxury brands. According to a study, 85% of consumers are more likely to buy after attending an event or experience. (...) Read more HERE
RACING ON-WATER: SAILGP RETURNS FOR SEASON 3
SAILGP - SailGP returns in its third season with additional new teams, more iconic cities and thrilling racing as it reaffirms its status as the most exciting and purpose-driven racing on-water. The future has never looked brighter for SailGP as it expands both its competitive roster (...) More HERE
HOW MUCH CONTROL SHOULD APPLE HAVE OVER YOUR IPHONE?
PRIVACY - We love our mobile apps. It’s hard to think of something that at least one of the nearly12 million apps out there can’t do. Order a taxi, buy clothes, get directions, play games, message friends, store vaccine cards, control hearing aids, eat, pray, love… the list goes on. (…) More HERE
NIKE ACQUIRES VIRTUAL SNEAKER CREATOR RTFKT TO CONTINUE METAVERSE PUSH
TECHNOLOGY - Nike has acquired virtual sneaker and collectible creator RTFKT as the sportswear giant continues its push into the metaverse. RTFKT was founded in 2020 and has established itself as a digital fashion brand, offering shoes and collectibles in the form of non-fungible tokens (...) More HERE
LEENA NAIR SEEN BOOSTING DIVERSITY AS CHANEL'S NEW GLOBAL CEO
BUSINESS - Chanel’s appointment of a new global chief executive officer from Unilever continues a long, if occasional, tradition of recruiting top management from fast-moving consumer goods companies. Leena Nair, who spent 30 years at the Anglo-Dutch giant, most recently as chief human resources officer, is to take up the role at the end of January, assuming (...) More HERE
EMMA RADUCANU BECOMES LATEST GLOBAL AMBASSADOR FOR EVIAN
AMBASSADOR - Emma Raducanu's fame continues to grow. Announced on Thursady, the 19-year-old is the newest global ambassador for Evian. The move doesn't come as a complete shock—Raducanu joined the water company at their VIP carbon-neutral hospitality suite at Wimbledon, where the Brit reached the fourth-round this year. (...) More HERE
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