FRIDAY PRESS REVIEW I September 24th, 2021
FRIDAY PRESS REVIEW
By The Consultancy Group
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
PARIS SAINT-GERMAIN GET DRESSED UP IN DIOR
CLUB - Paris Saint-Germain and the house of Dior have signed a two-year partnership. Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team. This is the first time that Dior has partnered with a sports club. With this partnership, Paris Saint-Germain continues its pioneering foray into the world of fashion and lifestyle. The club shares the house of Dior’s passion for Paris, whose global influence is enhanced by the two brands’ creativity. Read the article HERE
NBC NEARS SUPER BOWL AD SELLOUT WITH SPOTS GOING FOR US$6.5M
MEDIA RIGHTS - US commercial network NBC has almost sold out of Super Bowl advertising inventory with slots during the National Football League (NFL) showpiece going for a record US$6.5 million per 30 seconds. That figure represents an 18 per cent increase from the last Super Bowl, which aired on CBS, (...) More HERE
BALENCIAGA AND FORTNITE TEAM UP FOR A DIGITAL-TO-PHYSICAL PARTNERSHIP
RUNWAY - Just when you think you’ve seen it all from Balenciaga, Demna Gvasalia reveals another surprise. His latest project transformed the brand’s popular Speed sneaker into a pickax and made its star model into a dog. Okay, technically, the model is called Doggo, and he’s one of the most popular characters in (...) More HERE
LONG-TERM CONFIDENCE COMES WITH BIG SHORT-TERM QUESTIONS FOR THE SPORTS INDUSTRY
PWC SURVEY - After a punishing, startling 18 months, there are signs that the sports industry is beginning to feel a little better about itself and its prospects. That was the upshot, anyway, of the 2021 edition of Pricewaterhouse Cooper’s (PwC) annual Sports Survey, which sampled the perspectives of 792 sports (...) More HERE
RIMOWA CALL ON RIHANNA, PATTI SMITH FOR STAR-STUDDED CAMPAIGN
CAMPAIGN - LVMH-owned luggage brand Rimowa has enlisted global superstar Rihanna, legendary artist Patti Smith, pro basketballer LeBron James and top tennis player Roger Federer for its latest campaign, which sees the historic German suitcase maker redefine travel as it seeks to broaden its horizons. (...) More HERE
DISCOVERY IN 10-YEAR EUROPEAN COVERAGE DEAL FOR LAVER CUP
TENNIS - Discovery, the US media giant, has struck an exclusive decade-long rights deal across Europe for tennis’ Laver Cup, the annual men's team competition contested by Europe and the rest of the world, between 2021 and 2030, through its continental subsidiary Eurosport. Coverage of the three-day(...) More HERE
THE JAMES BOND FILM FINALLY ON THE SCREENS. HOW DID THE PARTNERS ADAPT?
STRATEGY - No Time to Die, the 25th James Bond film, will finally hit the screens on 28 September after a delay of more than a year and a half. How have the partners, including the Swiss watch brand Omega, adapted? The film, whose world premiere was initially scheduled for 31 March 2020 in London, will finally (...) More HERE
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