FRIDAY PRESS REVIEW I 3 May 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
INSTAGRAM IS UPDATING ITS ALGORITHM TO SURFACE MORE CONTENT FROM SMALLER, ORIGINAL CREATORS
SOCIAL MEDIA - Instagram is introducing a few new changes to its ranking systems to better highlight content from smaller, original creators across the social network. The Meta-owned platform says that historically, creators with large followings and accounts that share reposted content have gotten the most reach on the platform. So now it’s seeking to give all creators an equal footing in terms of reach with a set of new changes that will be implemented over the next few months... More HERE
RERANKING THE WORLD’S MOST MARKETABLE ATHLETES
SPORT - Released in October, SportsPro's latest ranking of the world's Most Marketable Athletes was a who's who of the most influential sports stars. Yet its true value lay in the data that underpinned it - and the stories that emerged as a result. As ever, the list itself revealed much about the modern-day business of athlete marketing, but its true value lay in the data and methodology that underpinned it... More HERE
YELP IS LAUNCHING A NEW AI ASSISTANT TO HELP YOU CONNECT WITH BUSINESSES
AI - Yelp announced a new AI-powered chatbot today for consumers that helps them connect with relevant businesses for their tasks. The company joins a long list of organizations leaning into AI chatbots as an assistive medium. The company is rolling out the AI assistant on its iOS app under the “Projects” tab with plans to expand to Android later this year...More HERE
