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Sports Alessandro Di Benedetto Sports Alessandro Di Benedetto

ATHLETE’S SPONSORSHIPS : THE CURIOUS CASE OF NEYMAR

Already admired from a very young age, Neymar was nicknamed “O Ney”, in reference to “O Rey”, the alias given to the legendary footballer Pelé. The bar was set high for young Neymar. Nike knew he was special from the start and decided to make a long-shot bet that he would live up to his reputation.

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Entertainments, Esports, Sports Alessandro Di Benedetto Entertainments, Esports, Sports Alessandro Di Benedetto

THE PANDEMIC WAY: HOW ESPORT IS LIVING ITS BEST LIFE AND TRADITIONAL SPORTS ARE KEEPING THE PACE

If we want to focus on the positive, inside the reign of sports, the younger esports has the potential to gain terrain on its elder sibling by seizing new opportunities during these unprecedented times. Still unaware of exactly what esport is and its origins?

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Sports, Entertainments Alessandro Di Benedetto Sports, Entertainments Alessandro Di Benedetto

THE TOP 5 SUPERBOWL ADS SELECTED BY THE CONSULTANCY GROUP

The NFL's Superbowl has always been the pinnacle of sport and entertainment in the US. With the price tag of a commercial spot floating around the humongous valuation of $5.6 million, companies investing in these spots need to create a real emotion to the viewers, or at least a great buzz (did you say viral?). Here is our top 5 of the 54th edition of the Superbowl.

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Technologies, Entertainments Alessandro Di Benedetto Technologies, Entertainments Alessandro Di Benedetto

VOICE MARKETING: NEW OPPORTUNITY OR BUZZ?

Alexa, Google Home, Siri: fancy names, aesthetic voices. More and more people are using these digital voice assistants in their everyday lives. In the United States, smart speaker owners grew 40 percent in 2018 and today amount to 66.4 million. In other words, 26.2 per cent of the US adult population or one out of four Americans has a smart speaker at home.

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Sports, Entertainments Alessandro Di Benedetto Sports, Entertainments Alessandro Di Benedetto

ESPORTS, A BILLION-DOLLAR INDUSTRY - PART 3 - GLOBAL SPONSORSHIP AND THE WAY FORWARD

eSports puts brands in front of an audience that is becoming notoriously difficult to reach. The viewers of eSports’ content are less likely to consume traditional media. They grew up watching YouTube and getting content on demand. For them, heading to popular video game streaming site Twitch to watch a match is traditional.

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Sports, Entertainments Alessandro Di Benedetto Sports, Entertainments Alessandro Di Benedetto

ESPORTS, A BILLION-DOLLAR INDUSTRY - PART 1- FROM HUMBLE BEGINNINGS TO THE SNOWBALL EFFECT

Unless you were living under a rock these last few months, you learned that a formerly unknown 16-year-old video game player from Pennsylvania named Kyle Giersdorf, aka Bugha, was the first-ever winner of the Fortnite World Cup, earning USD 3,025,900 in prize money. As a comparison, Novak Djokovic’s prize money for winning Wimbledon this year was USD 2,983,748. Yes, you read right, Nole won less money than Bugha.

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Entertainments, Sports Alessandro Di Benedetto Entertainments, Sports Alessandro Di Benedetto

BETTING ON SPORTS : A GLOBAL LOOK

Betting on sports is a global phenomenon. The year 2018 was a landmark year for gambling in the United States due to the fact that the government repealed the Professional and Amateur Sports Protection Act (PASPA), which made it possible for individual states to decide whether to legalize sports betting. Seven states launched regulated sports betting, and more are likely to follow in 2019, especially when they see the results of their neighbors.

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Entertainments, Sports Alessandro Di Benedetto Entertainments, Sports Alessandro Di Benedetto

NFL’S SUPER BOWL, THE BATTLE OF THE BRANDS!

First, let’s get back to the basics. The Super Bowl is the most widely viewed event in the world each year, even higher than the Olympics Games. In 2018, some 114 million Americans, approximatively 1/3 of the country’s population, watched the Super Bowl on TV. The location changes every year, but the event is always held on the first weekend of February and has been running for over 53 years.

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Entertainments, Sports Alessandro Di Benedetto Entertainments, Sports Alessandro Di Benedetto

THE HOLIDAY SEASON: THE BEST TIME FOR SPORTS?

It’s December 26th, you’re relaxing at home, doing your best to digest last night’s Christmas feast. You’re in the mood for something entertaining, and as a sports lover, you turn on the TV, because you know something is on, something like the British Boxing Day tradition of a full day of Premier League games, starting from noon. What is Boxing Day?

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Entertainments Alessandro Di Benedetto Entertainments Alessandro Di Benedetto

BLACK FRIDAY VERSUS SINGLE’S DAY!

Valentine’s Day, Easter, Christmas, Halloween, these celebrations create sales peaks around the world. Naively, we might say these peaks are simply due to the celebrations themselves, but let’s face it; there is a well-developed marketing strategy behind each and every one, and we are not just saying this because we are a marketing consultancy firm.

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Sports, Entertainments, Luxury Alessandro Di Benedetto Sports, Entertainments, Luxury Alessandro Di Benedetto

FEDERER AND THE GOLDEN NUGGET : THE VALUE OF ATHLETIC SPONSORSHIP

There is one athlete in particular who is taking the lead by far in my opinion. He has ruled tennis the world over for the last two decades. He is none other than Roger Federer. I will not dare to present the prestigious list of trophies that "King Roger" has won, although I would wager that he goes down as one of the greatest sportsmen in history.

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