THE CONSULTANCY IS IN THE BLOG
You are interested in news about luxury, technology, or sport business, with exclusive content. Find our latest articles and press reviews written by The Consultancy’s team!
TAKE FIVE: IS RAFAEL NADAL THE GOAT?
Take Five: our hot take on the latest topics!
Our Take Five this week: Is Rafa Nadal the GOAT?
EXPANDING INTO THE VIRTUAL WORLD: WELCOME TO THE METAVERSE
A deep dive into the fascinating digital world of the metaverse. An article by Alessandro Di Benedetto at The Consultancy Group
NFT: A NEW ART MEDIUM OR PASSING FAD? PART 3
Last part of the NFT Saga in which we deep dive into the curious and fascinating world of Non-Fungible Tokens. An article by Alessandro Di Benedetto at The Consultancy Group
NFT: A NEW ART MEDIUM OR PASSING FAD? PART 2
Second part of the NFT Saga in which we deep dive into the curious and fascinating world of Non-Fungible Tokens. An article by Alessandro Di Benedetto at The Consultancy Group
NFT: A NEW ART MEDIUM OR PASSING FAD? PART 1
Deep dive into the curious and fascinating world of Non-Fungible Tokens, or NFT. An article by Alessandro Di Benedetto at The Consultancy Group
“HOW DID A COOKIE TELL THE INTERNET THAT I WANTED A BIKE?”
Find out how Cookies works on the internet. An article by Alessandro Di Benedetto at The Consultancy Group
IS VAR A GAME CHANGER OR A GAME KILLER?
Find out if VAR (Video Assistance Referee) is killing the essence of the game. An article by Anthony Schaub and Alessandro Di Benedetto at The Consultancy Group
ATHLETE’S SPONSORSHIPS : THE CURIOUS CASE OF NEYMAR
Already admired from a very young age, Neymar was nicknamed “O Ney”, in reference to “O Rey”, the alias given to the legendary footballer Pelé. The bar was set high for young Neymar. Nike knew he was special from the start and decided to make a long-shot bet that he would live up to his reputation.
THE PANDEMIC WAY: HOW ESPORT IS LIVING ITS BEST LIFE AND TRADITIONAL SPORTS ARE KEEPING THE PACE
If we want to focus on the positive, inside the reign of sports, the younger esports has the potential to gain terrain on its elder sibling by seizing new opportunities during these unprecedented times. Still unaware of exactly what esport is and its origins?
THE TOP 5 SUPERBOWL ADS SELECTED BY THE CONSULTANCY GROUP
The NFL's Superbowl has always been the pinnacle of sport and entertainment in the US. With the price tag of a commercial spot floating around the humongous valuation of $5.6 million, companies investing in these spots need to create a real emotion to the viewers, or at least a great buzz (did you say viral?). Here is our top 5 of the 54th edition of the Superbowl.
VOICE MARKETING: NEW OPPORTUNITY OR BUZZ?
Alexa, Google Home, Siri: fancy names, aesthetic voices. More and more people are using these digital voice assistants in their everyday lives. In the United States, smart speaker owners grew 40 percent in 2018 and today amount to 66.4 million. In other words, 26.2 per cent of the US adult population or one out of four Americans has a smart speaker at home.
ESPORTS, A BILLION-DOLLAR INDUSTRY - PART 3 - GLOBAL SPONSORSHIP AND THE WAY FORWARD
eSports puts brands in front of an audience that is becoming notoriously difficult to reach. The viewers of eSports’ content are less likely to consume traditional media. They grew up watching YouTube and getting content on demand. For them, heading to popular video game streaming site Twitch to watch a match is traditional.
ESPORTS, A BILLION-DOLLAR INDUSTRY - PART 1- FROM HUMBLE BEGINNINGS TO THE SNOWBALL EFFECT
Unless you were living under a rock these last few months, you learned that a formerly unknown 16-year-old video game player from Pennsylvania named Kyle Giersdorf, aka Bugha, was the first-ever winner of the Fortnite World Cup, earning USD 3,025,900 in prize money. As a comparison, Novak Djokovic’s prize money for winning Wimbledon this year was USD 2,983,748. Yes, you read right, Nole won less money than Bugha.
THE NET WORTH OF SPORTS TEAMS: US DOMINATION AND WHAT EUROPE NEEDS TO DO TO COMPETE
When speaking about sports teams, which come to mind first? It depends where you’re from, but an average sports fan will always give you a few team names like the Los Angeles Lakers, New York Yankees, Real Madrid, Barcelona, and so on. The most popular teams are also some of the most valuable in terms of net worth.
BETTING ON SPORTS : A GLOBAL LOOK
Betting on sports is a global phenomenon. The year 2018 was a landmark year for gambling in the United States due to the fact that the government repealed the Professional and Amateur Sports Protection Act (PASPA), which made it possible for individual states to decide whether to legalize sports betting. Seven states launched regulated sports betting, and more are likely to follow in 2019, especially when they see the results of their neighbors.
NFL’S SUPER BOWL, THE BATTLE OF THE BRANDS!
First, let’s get back to the basics. The Super Bowl is the most widely viewed event in the world each year, even higher than the Olympics Games. In 2018, some 114 million Americans, approximatively 1/3 of the country’s population, watched the Super Bowl on TV. The location changes every year, but the event is always held on the first weekend of February and has been running for over 53 years.
THE HOLIDAY SEASON: THE BEST TIME FOR SPORTS?
It’s December 26th, you’re relaxing at home, doing your best to digest last night’s Christmas feast. You’re in the mood for something entertaining, and as a sports lover, you turn on the TV, because you know something is on, something like the British Boxing Day tradition of a full day of Premier League games, starting from noon. What is Boxing Day?
BLACK FRIDAY VERSUS SINGLE’S DAY!
Valentine’s Day, Easter, Christmas, Halloween, these celebrations create sales peaks around the world. Naively, we might say these peaks are simply due to the celebrations themselves, but let’s face it; there is a well-developed marketing strategy behind each and every one, and we are not just saying this because we are a marketing consultancy firm.
NETFLIXING THE SPORT : THE DAZN MODEL
Over the top (OTT), media services provider Netflix is by far the biggest name in the streaming world. They have paved the way for a new generation of movies and series, burying the “Blockbuster model” (DVD and VHS renting service) once and for all.
FEDERER AND THE GOLDEN NUGGET : THE VALUE OF ATHLETIC SPONSORSHIP
There is one athlete in particular who is taking the lead by far in my opinion. He has ruled tennis the world over for the last two decades. He is none other than Roger Federer. I will not dare to present the prestigious list of trophies that "King Roger" has won, although I would wager that he goes down as one of the greatest sportsmen in history.