Take Five: our hot take on the latest topics!

Our Take Five this week: Social Media is dead

Take Five: our hot take on the latest topics!

Our Take Five this week: Is Rafa Nadal the GOAT?

TikTok and luxury: a marriage worth millions (of subscribers)! An article by Justine Gilliot at The Consultancy Group

A deep dive into the fascinating digital world of the metaverse. An article by Alessandro Di Benedetto at The Consultancy Group

Last part of the NFT Saga in which we deep dive into the curious and fascinating world of Non-Fungible Tokens. An article by Alessandro Di Benedetto at The Consultancy Group

Second part of the NFT Saga in which we deep dive into the curious and fascinating world of Non-Fungible Tokens. An article by Alessandro Di Benedetto at The Consultancy Group

Deep dive into the curious and fascinating world of Non-Fungible Tokens, or NFT. An article by Alessandro Di Benedetto at The Consultancy Group

Find out how Cookies works on the internet. An article by Alessandro Di Benedetto at The Consultancy Group

Find out if VAR (Video Assistance Referee) is killing the essence of the game. An article by Anthony Schaub and Alessandro Di Benedetto at The Consultancy Group

Creating a brand to reflect a business is one of the most important missions every entrepreneur has to tackle when starting a company. But be careful, this is not a one-time mission. A brand and its branding aren’t static and can’t just be set up once and then ignored forever after.

Moving an event online can seem overwhelming, but research shows that making it happen is often more beneficial than expected. When a virtual event is well planned and based on a well-designed platform, it can complement or even completely replace a physical event.

An influencer will speak about the pros and cons of your products, but in such a way as coming off far more credible and useful than any traditional ad could do. It is important to realize that it is the influencers who have built their audience. It is not accidental that fans follow influencers and not the brand. By reading a post, the audience cares much more about the influencer’s opinion of your product than about your brand.

Influencer marketing: everyone’s talking about it. It’s been a buzzword for a while now and mainstream media refers to it constantly. But what is influencer marketing, really?

From a purely ROI perspective, an important factor to take into account is that women control about 80% of consumer purchases. This fast-growing female economy means that women have increased financial stability and great buying power. Propagating the excuse that sports sponsorships are only market-driven in order to justify the lack of support for women’s teams will no longer cut it.

The past few years, we’ve witnessed a major shift in public perception of women’s sports, despite a severe lack of funding among most of the teams. Sponsorship deals have been on the rise, which indicates that the situation is changing and will continue to do so in the coming years. But many have asked the legitimate question: are women’s sports worth the sponsoring investments?

Betting on sports is a global phenomenon. The year 2018 was a landmark year for gambling in the United States due to the fact that the government repealed the Professional and Amateur Sports Protection Act (PASPA), which made it possible for individual states to decide whether to legalize sports betting. Seven states launched regulated sports betting, and more are likely to follow in 2019, especially when they see the results of their neighbors.

First, let’s get back to the basics. The Super Bowl is the most widely viewed event in the world each year, even higher than the Olympics Games. In 2018, some 114 million Americans, approximatively 1/3 of the country’s population, watched the Super Bowl on TV. The location changes every year, but the event is always held on the first weekend of February and has been running for over 53 years.

There is one athlete in particular who is taking the lead by far in my opinion. He has ruled tennis the world over for the last two decades. He is none other than Roger Federer. I will not dare to present the prestigious list of trophies that "King Roger" has won, although I would wager that he goes down as one of the greatest sportsmen in history.