Take Five: our hot take on the latest topics!

Our Take Five this week: Social Media is dead

Take Five: our hot take on the latest topics!

Our Take Five this week: Is Rafa Nadal the GOAT?

TikTok and luxury: a marriage worth millions (of subscribers)! An article by Justine Gilliot at The Consultancy Group

A deep dive into the fascinating digital world of the metaverse. An article by Alessandro Di Benedetto at The Consultancy Group

Last part of the NFT Saga in which we deep dive into the curious and fascinating world of Non-Fungible Tokens. An article by Alessandro Di Benedetto at The Consultancy Group

Second part of the NFT Saga in which we deep dive into the curious and fascinating world of Non-Fungible Tokens. An article by Alessandro Di Benedetto at The Consultancy Group

Deep dive into the curious and fascinating world of Non-Fungible Tokens, or NFT. An article by Alessandro Di Benedetto at The Consultancy Group

Find out how Cookies works on the internet. An article by Alessandro Di Benedetto at The Consultancy Group

Find out if VAR (Video Assistance Referee) is killing the essence of the game. An article by Anthony Schaub and Alessandro Di Benedetto at The Consultancy Group

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can visit, to the priorities we have and the way we spend our time and money. What we see happening here in Switzerland is also happening around the world to various degrees and scales. Some of these changes may indeed be here to stay, perhaps accelerating trends that were already on their way, or redefining how we act as consumers.

Already admired from a very young age, Neymar was nicknamed “O Ney”, in reference to “O Rey”, the alias given to the legendary footballer Pelé. The bar was set high for young Neymar. Nike knew he was special from the start and decided to make a long-shot bet that he would live up to his reputation.

The fashion industry has a reputation for polluting, not only throughout the production cycle, an often decentralized manufacturing chain, but also across countless trips to fashion weeks and other events, several times per year. In the face of the current crisis and global push toward sustainability, the industry has come under intense pressure to adapt.

Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals.

Moving an event online can seem overwhelming, but research shows that making it happen is often more beneficial than expected. When a virtual event is well planned and based on a well-designed platform, it can complement or even completely replace a physical event.

An influencer will speak about the pros and cons of your products, but in such a way as coming off far more credible and useful than any traditional ad could do. It is important to realize that it is the influencers who have built their audience. It is not accidental that fans follow influencers and not the brand. By reading a post, the audience cares much more about the influencer’s opinion of your product than about your brand.

Influencer marketing: everyone’s talking about it. It’s been a buzzword for a while now and mainstream media refers to it constantly. But what is influencer marketing, really?

If we want to focus on the positive, inside the reign of sports, the younger esports has the potential to gain terrain on its elder sibling by seizing new opportunities during these unprecedented times. Still unaware of exactly what esport is and its origins?

We’ve all been there. In the grocery store, staring glossy-eyed at the 100 different pasta boxes without knowing which to choose. And then, without really giving it a second thought, we go for one brand over all the others. More often than not, our decision is influenced by age-old marketing practices. It’s another definite win for advertising – and we become a “victim” to marketing yet again.

The NFL's Superbowl has always been the pinnacle of sport and entertainment in the US. With the price tag of a commercial spot floating around the humongous valuation of $5.6 million, companies investing in these spots need to create a real emotion to the viewers, or at least a great buzz (did you say viral?). Here is our top 5 of the 54th edition of the Superbowl.

Alexa, Google Home, Siri: fancy names, aesthetic voices. More and more people are using these digital voice assistants in their everyday lives. In the United States, smart speaker owners grew 40 percent in 2018 and today amount to 66.4 million. In other words, 26.2 per cent of the US adult population or one out of four Americans has a smart speaker at home.