WOMEN'S FOOTBALL, A STORY OF SPECTACULAR AND RECENT GROWTH

Here are the most important sports events not to be missed this summer, selected by The Consultancy Group.

Through our bi-monthly Friday Press Review, the team selects the most interesting news in marketing industry, mainly in sports and luxury fields. As 2020 is ending, we picked the 12 top news that marked this year in our special edition. Here is our 2020 Friday Flashback Press Review.

Already admired from a very young age, Neymar was nicknamed “O Ney”, in reference to “O Rey”, the alias given to the legendary footballer Pelé. The bar was set high for young Neymar. Nike knew he was special from the start and decided to make a long-shot bet that he would live up to his reputation.

Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals.

An influencer will speak about the pros and cons of your products, but in such a way as coming off far more credible and useful than any traditional ad could do. It is important to realize that it is the influencers who have built their audience. It is not accidental that fans follow influencers and not the brand. By reading a post, the audience cares much more about the influencer’s opinion of your product than about your brand.

Influencer marketing: everyone’s talking about it. It’s been a buzzword for a while now and mainstream media refers to it constantly. But what is influencer marketing, really?

Merrick Haydon is UK Managing Director of rEvolution, a global integrated sports and lifestyle marketing agency. He has more than 20 years’ experience within sports marketing, sponsorship, PR and event management working with clients such as BMW, Jumeriah, Land Rover USA, MasterCard, Mizuno, Rolex, UBS and Volkswagen.

It has been impossible to ignore the United States Women’s National Team (aka USWNT) throughout the entire 2019 FIFA Women's World Cup. We all remember US co-captain Megan Rapinoe and Rose Lavelle securing the win in front of a sold-out crowd of 57,900 people filling the Stade de Lyon. Fans were chanting for equal pay when FIFA president Gianni Infantino and French president Emmanuel Macron were on stage handing out gold medals to the US players.

When speaking about sports teams, which come to mind first? It depends where you’re from, but an average sports fan will always give you a few team names like the Los Angeles Lakers, New York Yankees, Real Madrid, Barcelona, and so on. The most popular teams are also some of the most valuable in terms of net worth.

The Consultancy Group specializes in the industries of luxury and sport at the highest level. Large luxury companies trust us to restore lost agility and flexibility. The smallest, according to them, gain international experience and a network that they would not necessarily have needed to integrate this year, but which permit them to optimize their marketing strategy.

From a purely ROI perspective, an important factor to take into account is that women control about 80% of consumer purchases. This fast-growing female economy means that women have increased financial stability and great buying power. Propagating the excuse that sports sponsorships are only market-driven in order to justify the lack of support for women’s teams will no longer cut it.

The past few years, we’ve witnessed a major shift in public perception of women’s sports, despite a severe lack of funding among most of the teams. Sponsorship deals have been on the rise, which indicates that the situation is changing and will continue to do so in the coming years. But many have asked the legitimate question: are women’s sports worth the sponsoring investments?

Betting on sports is a global phenomenon. The year 2018 was a landmark year for gambling in the United States due to the fact that the government repealed the Professional and Amateur Sports Protection Act (PASPA), which made it possible for individual states to decide whether to legalize sports betting. Seven states launched regulated sports betting, and more are likely to follow in 2019, especially when they see the results of their neighbors.

There is one athlete in particular who is taking the lead by far in my opinion. He has ruled tennis the world over for the last two decades. He is none other than Roger Federer. I will not dare to present the prestigious list of trophies that "King Roger" has won, although I would wager that he goes down as one of the greatest sportsmen in history.