WOMEN'S FOOTBALL, A STORY OF SPECTACULAR AND RECENT GROWTH

Take Five: our hot take on the latest topics!

Our Take Five this week: Is Rafa Nadal the GOAT?

Through our bi-monthly Friday Press Review, the team selects the most interesting news in marketing industry, mainly in sports and luxury fields. As 2020 is ending, we picked the 12 top news that marked this year in our special edition. Here is our 2020 Friday Flashback Press Review.

Already admired from a very young age, Neymar was nicknamed “O Ney”, in reference to “O Rey”, the alias given to the legendary footballer Pelé. The bar was set high for young Neymar. Nike knew he was special from the start and decided to make a long-shot bet that he would live up to his reputation.

Merrick Haydon is UK Managing Director of rEvolution, a global integrated sports and lifestyle marketing agency. He has more than 20 years’ experience within sports marketing, sponsorship, PR and event management working with clients such as BMW, Jumeriah, Land Rover USA, MasterCard, Mizuno, Rolex, UBS and Volkswagen.

It has been impossible to ignore the United States Women’s National Team (aka USWNT) throughout the entire 2019 FIFA Women's World Cup. We all remember US co-captain Megan Rapinoe and Rose Lavelle securing the win in front of a sold-out crowd of 57,900 people filling the Stade de Lyon. Fans were chanting for equal pay when FIFA president Gianni Infantino and French president Emmanuel Macron were on stage handing out gold medals to the US players.

When speaking about sports teams, which come to mind first? It depends where you’re from, but an average sports fan will always give you a few team names like the Los Angeles Lakers, New York Yankees, Real Madrid, Barcelona, and so on. The most popular teams are also some of the most valuable in terms of net worth.

There is one athlete in particular who is taking the lead by far in my opinion. He has ruled tennis the world over for the last two decades. He is none other than Roger Federer. I will not dare to present the prestigious list of trophies that "King Roger" has won, although I would wager that he goes down as one of the greatest sportsmen in history.