WOMEN'S FOOTBALL, A STORY OF SPECTACULAR AND RECENT GROWTH

Take Five: our hot take on the latest topics!

Our Take Five this week: Is Rafa Nadal the GOAT?

Find out if VAR (Video Assistance Referee) is killing the essence of the game. An article by Anthony Schaub and Alessandro Di Benedetto at The Consultancy Group

For 20 years, Dominique Curchod Communication has been helping increase its clients’ visibility in Television and on the Internet through highly sophisticated distribution systems at the relational, editorial and technical levels. The 2020 lockdown brought new challenges but also new opportunities for us to help our clients harness their heritage and get organized for the future.

From a purely ROI perspective, an important factor to take into account is that women control about 80% of consumer purchases. This fast-growing female economy means that women have increased financial stability and great buying power. Propagating the excuse that sports sponsorships are only market-driven in order to justify the lack of support for women’s teams will no longer cut it.

The past few years, we’ve witnessed a major shift in public perception of women’s sports, despite a severe lack of funding among most of the teams. Sponsorship deals have been on the rise, which indicates that the situation is changing and will continue to do so in the coming years. But many have asked the legitimate question: are women’s sports worth the sponsoring investments?