FRIDAY PRESS REVIEW - January 23 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
CHATGPT TO BEGIN TESTING ADS AS GENERATIVE AI COMPETITION HEATS UP
AI - OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.... More HERE
SUPER BOWL LX AD LINEUP: THE ADVERTISERS CONFIRMED SO FAR
MARKETING - Super Bowl 60 takes place on Sunday, February 8, at Levi’s Stadium in Santa Clara, California. Here, we take a look at the commercial spots planned so far from some of the world’s biggest advertisers... More HERE
JEEP GOES EXTREME WITH ENHANCED X GAMES PARTNERSHIP
BRAND STRATEGY - As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels… More HERE