FRIDAY PRESS REVIEW - February 6 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
FIVE SPONSORSHIP TRENDS FOR 2026
SPONSORING - Sponsorship in 2026 is becoming more integrated, more accountable and more commercially driven. Brands are moving beyond logo exposure toward measurable business impact, enhanced fan experience and smarter use of major global events... More HERE
COOL RUNNINGS 2.0: JAMAICA’S BOBSLEIGH CREW WANT THEIR OWN HOLLYWOOD ENDING
SPORT - Jamaica’s bobsleigh team is no longer just a nostalgic underdog story, it is a structured, ambitious high-performance program aiming for competitive credibility at Milano-Cortina 2026, using elite athletic talent, long-term planning and resilience to challenge traditional winter-sport powers... More HERE
HEINZ TAPS INTO SUPER BOWL SNACK CULTURE WITH NOVELTY KETCHUP KEG
MARKETING - Heinz taps into Super Bowl snack culture with the KegChup, a giant ketchup keg designed for game-day watch parties. It’s a playful, social-first activation that drives engagement without the high cost of a traditional Super Bowl TV ad… More HERE