FRIDAY PRESS REVIEW - February 27 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
HOW COACH CO-CREATED A CAMPAIGN WITH GEN Z COMMUNITIES AROUND THE WORLD
MARKETING - Coach’s Spring 2026 campaign, “Explore Your Story,” was co-created with Gen Z communities worldwide and focuses on storytelling and identity. It features the Tabby bag paired with mini books curated with young audiences, brought to life through global ambassadors and partnerships. The initiative reflects Coach’s strategy to build deeper, community-driven connections beyond traditional fashion marketing... More HERE
A GOLDEN EDITION FOR SWITZERLAND
SPORT - Switzerland achieved a historic performance at the Milan-Cortina 2026 Winter Olympics, winning a record 23 medals, including six golds, the most in its history at an Olympic Winter Games. This total surpassed the previous Swiss record of 15 medals and confirmed Switzerland as one of the standout winter sports nations in 2026. The achievements spanned multiple disciplines, showcasing strong performances across both individual and team events as the Games concluded... More HERE
MILAN FASHION WEEK OPENS WITH DIESEL, MAX ZARA STERCK AND CASA PRETI
FASHION - Milan Fashion Week kicked off with standout presentations from Diesel, Max Zara Sterck, and Casa Preti, setting a bold and diverse tone for the season. Diesel delivered a large-scale, energetic show, Max Zara Sterck offered a highly conceptual, ritualistic performance, and Casa Preti presented a more introspective, spiritual moment. Together, these shows highlighted Milan’s mix of spectacle, experimentation, and narrative-driven fashion as the Fall 2026 season begins.… More HERE