FRIDAY PRESS REVIEW - March 13 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
GUCCI’S AI EXPERIMENT TESTS LUXURY’S GRIP ON BRAND CONTROL
LUXURY MARKETING - Gucci’s recent AI-generated campaign has sparked predictable debate. Did the images look convincing enough? Should a heritage house built on craft even be experimenting with synthetic models? The more useful question for marketers, though, is: what does this moment reveal about transparency, authorship and brand control in an AI-powered content cycle?... More HERE
HOW FORD IS ACCELERATING ITS GLOBAL CAMPAIGN AMID RETURN TO FORMULA 1
SPONSORING - Ford is returning to Formula One for the first time in over 20 years with Oracle Red Bull Racing, expanding its global “Ready Set Ford” campaign. Instead of traditional commercials, Ford Motor Company is using Apple TV sequential ads to create a narrative micro-docuseries linking F1 engineering to Ford’s consumer vehicles... More HERE
ANHEUSER-BUSCH BOOSTS MARKETING EFFORTS THROUGH EXTENDED MAJOR LEAGUE BASEBALL TIE-UP
SPONSORSHIP - Anheuser-Busch extended its partnership with Major League Baseball through 2032, adding advertising rights for its ready-to-drink brands Cutwater and NÜTRL Vodka Seltzer. The deal includes MLB.TV integrations, digital media exposure, and event partnerships. It comes as MLB surpassed $2 billion in sponsorship revenue in 2025 and reflects growing demand for ready-to-drink cocktails… More HERE