FRIDAY PRESS REVIEW - Mai 2 2025
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
THE 148 BEST MET GALA LOOKS OF ALL TIME
FASHION - The Met Gala is where celebrities ascend to style icon status. On the first Monday in May, celebs don’t just walk the red carpet, they climb the steps of the Metropolitan Museum in statement couture presenting their interpretation of the exhibition’s theme to the entire world... More HERE
DIGITAL VIDEO AD SPEND TO GROW 14% IN 2025: IAB
MARKETING - Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital video category includes connected TV (CTV), social video and online video... More HERE
80% OF UK SPORTS FANS ‘INTERESTED’ IN AT LEAST ONE WOMEN’S SPORT
SPORT - Sky, along with The Gemba Group, polled over 2,500 sports fans who represented all age groups, different sporting passions and were a mix of paid and unpaid sports subscribers.The broadcaster noted that the current dominant audience of women’s sport was made up of fans who follow both men’s and women’s sports, with their fandom driven by the love of their favourite sport, rather than gender… More HERE