FRIDAY PRESS REVIEW - Mai 16 2025
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
VERIZON BECOMES THE OFFICIAL TELECOM PARTNER OF THE ATP AND WTA CIRCUITS IN THE UNITED STATES
SPONSORING - The partnership was brokered by the Tennis Channel and its owner Sinclair as part of a new initiative launched by the media company. Sinclair will offer brands access to all of the Tennis Channel’s properties, and to both US-based ATP Tour and WTA Tour events as part of a single sponsorship package... More HERE
DOM PÉRIGNON CELEBRATES ARTISTIC CREATION WITH A CAMPAIGN FEATURING SEVEN INTERNATIONAL ARTISTS
MARKETING - Dom Pérignon is celebrating its impact on the international art scene, enlisting seven dynamic creatives to star in its “Creation is an Eternal Journey” campaign. Dom Pérignon continues to be the epitome of luxury champagne, constantly honoring artistic talent with specialty bottles and collaborations... More HERE
AMAZON UNVEILS NEW AD FORMATS ON PRIME VIDEO, INTEGRATING AI AND INTERACTIVE SHOPPING
AI - Amazon on May 12 announced several new ad formats for Prime Video, per details shared with Marketing Dive. The news was timed to the company’s second annual upfront presentation… More HERE