FRIDAY PRESS REVIEW I 1 DECEMBER 2023
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
BLACK FRIDAY SETS NEW RECORD : $70.9 BILLIONS IN SALES WORLDWIDE
MARKETING - A record-breaking 2023 for Black Friday "The performance of online sales during Black Friday exceeded the expectations of all retail executives," said Rob Garf, vice-president and general manager of Salesforce. His teams analyzed the transactions of 1.5 billion consumers during the annual shopping extravaganza, an American tradition that is increasingly being exported to the rest of the world.
The result: $70.9 billion would have been spent on Friday November 24, 2023, an 8% jump on last year...More HERE
BLACK FRIDAY AND SPORTS : SHOULD TEAMS AND LEAGUES BE THINKING MORE LIKE RETAILERS?
SPORTS - As the busiest timeframe in the West's shopping calendar approaches, SportsPro looks at what sports teams and leagues are currently doing around Cyber Week and whether there's room for them to do more.
When the National Football League (NFL) decided to introduce a Black Friday game on Amazon, there was more than one team that asked to be part of the inaugural fixture. Mike North, the league’s vice president of broadcast planning, told Mad Dog Sports Radio that the Cincinnati Bengals even offered to play in the game every year, perhaps keen to be in the spotlight on a day that is all about shopping...More HERE
VESTIAIRE COLLECTIVE STANDS IN THE WAY OF FAST FASHION
MARKETING - The second-hand app Vestiaire Collective is putting a stop to 30 fast-fashion brands!
These include Zara, H&M, Gap, Uniqlo, Mango, Urban Outfitters and Abercrombie & Fitch. This drastic stance is accompanied by an "Anti Black Friday" campaign, showing national monuments drowning in textile waste.
By banishing the fast-fashion giants from its platform for good, Vestiaire Collective is strengthening its positioning. By 2022, the resale portal had already left many brands at the door: Asos, Boohoo, Nasty Gal, Pretty Little Thing, Missguided, etc., as well as Shein, Topman, Topshop and Warehouse.
As well as Shein, Topman, Topshop and Warehouse. This did not prevent 70% of affected users from returning to the resale portal...More HERE