FRIDAY PRESS REVIEW I 15 DECEMBER 2023
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
TWITCH LAUNCHES ANNUAL RECAP WITH NEW GAME
MARKETING - The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and streamer-focused marketing campaign.Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11).The Twitch Recap Game, accessible through a microsite, lets consumers play as the Twitch Dino mascot while collecting a series of goat icons, which riff on the term G.O.A.T. (Greatest of All Time). The game is meant to celebrate the communities that gather on Twitch.The design, concept and ideation of the game and recap were completed in-house and are supported by a marketing campaign that spans influencer marketing, social media activations, in-stream chat opportunities and more...More HERE
NETFLIX TO LIVE STREAM TENNIS MATCH BETWEEN RAFAEL NADAL AND CARLOS ALCARAZ IN LAS VEGAS
DIGITAL - Netflix has detailed plans for its next live sporting event, a nighttime exhibition tennis clash between 22-time Grand Slam men’s singles winner Rafael Nadal and defending Wimbledon champion Carlos Alcaraz in Las Vegas. The ‘Netflix Slam’ will take place at the Michelob Ultra Arena at Mandalay Bay Resort and Casino on Sunday 3rd March at 12:00pm local time, meaning it will air in primetime in Europe. The broadcast will be available in both English and Spanish, with further details on format and additional matchups to be revealed closer to the date...More HERE
FIFA RECEIVES THREE BIDS TO HOST 2027 WOMEN'S WORLD CUP
SPORTS - Belgium, Germany and the Netherlands, Brazil, and the United States and Mexico have all submitted bids to host the Fifa 2027 Women’s World Cup. The one single bid and two joint submissions were all received by Fifa ahead of the deadline on 8th December.
‘Following the unprecedented success of the Fifa Women’s World Cup 2023, the bidding process for the 2027 edition of the tournament has reached a key milestone,’ read a statement from world soccer’s governing body...More HERE