FRIDAY PRESS REVIEW I 22th September 2023
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
MILAN KICKS OFF AN INTENSE FASHION WEEK ON TUESDAY WITH GUCCI AND TOM FORD IN THE SPOTLIGHT
FASHION - After London, Milan is taking over with an exciting line-up. The programme includes: 176 shows, presentations and a host of events. No fewer than eleven new names are joining the runway schedule, from first-timers to major returnees, with a programme dedicated to the women's ready-to-wear collections for Spring/Summer 2024 packed with highlights. Tom Ford, Gucci and Bally are putting on shows with their new creative directors, Moschino is celebrating its 40th anniversary and Moncler and Pharrell Williams are launching their latest collab. The excitement is at its peak… More HERE
HEINEKEN EXTENDS PARTNERSHIP WITH EUROPE’S ELITE
SPONSOR - Heineken has extended its sponsorship of the UEFA Champions League, Europe’s premier men’s club football competition, from 2024 through 2027.
The longstanding alliance between the two organisations started in 1994 and was initially fronted by beer brand Amstel, which was replaced by Heineken in 2005.
Now in its 30th year, the renewal will run alongside the brand’s existing sponsorship of the UEFA Women’s Champions League and UEFA Women’s EURO.
For the past two seasons, Heineken has activated its ‘Cheers To All Fans’ campaign across both UEFA Champions League and UEFA Women’s Champions League competitions. The campaign aimed to highlight inclusivity of the female fans and players through a series of stunts and activations...More HERE
THE TECH STACK: HOW DIGITAL IS DRIVING THE RUGBY WORLD CUP’S BID TO BE THE WORLD THIRD BIGGEST SPORT EVENT
DIGITAL - The Rugby World Cup is one of several major sports properties that claims to be the third largest sporting event in the world – after the Fifa World Cup and Summer Olympic Games. That claim might be difficult to verify, but the commercial growth of the tournament over the past three and a half decades is indisputable.
That the inaugural edition of the Rugby World Cup, hosted by Australia and New Zealand, was held as late as 1987 speaks volumes of how the still-amateur sport had resisted all attempts to organise a true world championship.
The media and technology operation has grown in tandem with the development of the event and must now support an ever-expanding cast of stakeholders, whether its organisers, athletes, or fans at home or in the stadium....More HERE