FRIDAY PRESS REVIEW I 23 FEBRUARY 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
F1 ACADEMY INKS CHARLOTTE TILBURY PARTNERSHIP
SPONSORING - The all-female F1 Academy Series has agreed a partnership with personal care company Charlotte Tilbury.
This deal for 2024 sees Charlotte Tilbury become the first female-founded beauty brand to partner with F1 Academy. The agreement is also the company’s first ever global sports sponsorship. Now in its second season, F1 Academy was launched with the primary aim of developing female drivers to compete at the highest levels of motorsport... More HERE
WILSON INTRODUCED AN AIRLESS BASKETBALL FOR 2'500 $
TECHNOLOGY - The special ball, made by Wilson, the league’s official game ball manufacturer, bounced like a regular ball, except it wasn’t. It was black, hollow, and manufactured with a 3D printer instead of the regular process, which involves drying leather. For his dunk, Martin, then a Rocket, caught a lob from his father, and cocked it from his legs to behind his head for a reverse jam.
The modern basketball has evolved slightly over the game’s 130-plus-year history, but significant innovations have been more of a joke than a serious pursuit. Tim Duncan and Steve Nash once starred in a Bridgestone tire commercial in which the company manufactures a ball from its trademark rubber that hardly makes a sound...More HERE
HOW LUXURY BRANDS ARE DRIVING GROWTH IN THE CHINESE MARKET ON DOUYIN
FASHION - China’s growing prominence, coupled with an increasing appetite for luxury, continues to carve out a high-end playing field for brands and consumers alike. The Chinese market is projected to account for 35 to 40 per cent of the global luxury goods market by 2030, according to consulting firm Bain. Despite fluctuation in the wake of the pandemic, this consistent growth has pushed luxury brands to accelerate their digital transformation.
The advanced digital profile of the Chinese consumer has quickly given rise to Douyin, the sister app of TikTok in China, which is now an essential platform for the fashion industry. With a strong 73 per cent of Chinese luxury consumers on board, it has become a crucial tool for connecting with both new and existing audiences...More HERE