FRIDAY PRESS REVIEW I 9 FEBRUARY 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
F1 AGREES TO SPRINT FORMAT CHANGE
SPORTS - Formula One's governing body, the FIA, on Monday proposed a change to the sprint format for the weekend races of the 2024 season, which starts in Bahrain later this month.
Following a meeting of its Sporting Advisory Committee, the FIA has announced that "it has been agreed to change the order of the sessions during the Sprint Weekend". Free practice and sprint qualifying will now take place on the Friday of the sprint weekend, with the sprint races and qualifying for Sunday races taking place on Saturday. Like last year, there will be six sprint races this season, in China, Miami, Austria, Austin, Brazil and Qatar... More HERE
MEDVEDEV AND ZVEREV TO JOIN ALCARAZ ON TEAM EUROPE AT LAVER CUP BERLIN 2024
SPORTS - Australian Open finalist Daniil Medvedev and world No. 6 Alexander Zverev are set to join Spanish superstar Carlos Alcaraz on Captain Bjorn Borg’s Team Europe at this year’s Laver Cup being held at Mercedes-Benz Arena, Berlin from September 20-22.
“Team Europe is super motivated to win back the Cup in Berlin,” Borg declared. “With Daniil, Sascha and Carlos on my team, I think we have an excellent chance of making that happen. The guys have had an incredible start to the year, and this is a really strong first half of our lineup. I’m thrilled to have these champions in the fold for 2024.”
Both Medvedev and Zverev are Laver Cup Champions, while Alcaraz will be making his debut in Berlin...More HERE
NFL AND NICKELODEON CREATE SPONGEBOB SQUAREPANTS SUPER BOWL LVIII EVENT ON ROBLOX
DIGITAL - Gamefam designs latest NFL experience in the metaverse, helping to promote Nickelodeon's Super Bowl simulcast. The National Football League (NFL) has launched a SpongeBob SquarePants-themed Super Bowl experience in Roblox ahead of this weekend’s championship game at Allegiant Stadium in Las Vegas.
Nickelodeon shares a parent company with this year’s exclusive US Super Bowl broadcaster
CBS and has created other alternate broadcasts of NFL games in the past. This year is the first time that a children’s-focused altcast has been created for the big game...More HERE