FRIDAY PRESS REVIEW - August 28 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
OPENAI’S ROGUE AI MODEL INCIDENT WAS WORSE THAN WE THOUGHT
AI - Over 1,000 AI agents sent 70,000 messages on a secret message board and worked together to evade OpenAI’s restrictions. In July, an unreleased OpenAI model broke out of a restricted environment, figured out how to get access to the internet, allowed AI agents to talk to each other using a secret “message board,” and hacked into the internal systems of a different AI lab, Hugging Face. It took nearly two weeks for OpenAI to find out about any of it... More HERE
THE BUSINESS OF THE US OPEN: RECORD PRIZE MONEY, NEW LEADERSHIP AND AN US$800M RENOVATION
BUSINESS - The US Open has been taking steps to increase revenue at a time when players are demanding a greater share of the pie. As this year’s tournament begins with a record US$108m prize fund, 31 sponsors and the first year of a US$2bn broadcast agreement, SportsPro breaks down the business behind one of the most commercially lucrative events in tennis... More HERE
WHY UNITED HELPED BROADCAST ESPN’S FANTASY FOOTBALL SHOW LIVE FROM THE SKY
MARKETING - The activation demonstrates how Disney Advertising aids brand partners in marketing around sports as the media giant prepares to broadcast the Super Bowl. On Tuesday night aboard a United 737 flight, ESPN’s Tyler Fulghum participated in the network’s Fantasy Football Marathon broadcast live at a cruising altitude of about 35,000 feet, accompanied by a full production crew, brand representatives and a couple of members of the press. More HERE