FRIDAY PRESS REVIEW - October 9 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
ADIDAS TAKES LEGAL ACTION OVER FOUR STRIPES
BRANDING - Adidas is suing Australian fashion label White Fox over clothing featuring four stripes, claiming they are too similar to its iconic three-stripe design. The case raises questions about protecting visual identities and the limits of intellectual property rights in the fashion industry... More HERE
WOMEN’S SPORTS ARE BECOMING A MAJOR INVESTMENT OPPORTUNITY FOR BRANDS
SPONSORSHIP - According to a Los Angeles Times analysis, global women's sports revenue could reach $3 billion in 2026, while advertising investment has reportedly increased by 120% since 2022. Despite this growth and strong fan engagement, only around 13% of Fortune 500 companies currently sponsor women's sports, highlighting significant untapped commercial potential... More HERE
TOPGOLF TURNS AN AMERICAN FOOTBALL STADIUM INTO A GIANT GOLF EXPERIENCE
MARKETING - From October 29 to November 1, Topgolf will transform McLane Stadium in Texas into an immersive golf experience. Featuring 22 hitting bays and interactive targets across the field, the activation demonstrates how sports venues can be reinvented to create unique fan experiences and attract new audiences… More HERE