FRIDAY PRESS REVIEW - September 25 2026
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
WE ARE PI’S ADS FOR INTERRAIL BREAK FREE FROM TRAVEL CLICHÉS TO SHOW HOW PASSENGERS REALLY FEEL
ADVERTISING - Interrail and We Are Pi move away from traditional travel advertising clichés with “The Interrail Effect.” Instead of focusing solely on destinations, the campaign highlights the emotions and experiences created by the journey itself. Its visual identity cleverly turns railway lines into a central part of the creative message... More HERE
MBAPPÉ IS WITH ON NOW, BUT HIS BOOTS DIDN’T GET THE MEMO
MARKETING - Kylian Mbappé recently ended his long-standing partnership with Nike to join Swiss brand On as both an athlete and shareholder. However, with On’s match-ready football boots still in development, Mbappé returned to his trusted Nike Mercurial Superfly 11 in an all-white version, with the Swoosh almost completely concealed. Nike then made a remarkably similar all-white Mercurial available through Nike By You — a subtle and timely marketing response, although the brand has not officially linked the release to Mbappé... More HERE
WHERE SHOULD AI AGENTS STOP AND HUMAN JUDGEMENT BEGIN ?
AI - AI tools in advertising are moving beyond analysis and recommendations to actively managing and adjusting campaigns. The article explores where automation can improve efficiency and where human involvement remains essential, particularly when it comes to strategy, cultural context and creative judgement… More HERE