FRIDAY PRESS REVIEW I 18 FEBRUARY 2022
FRIDAY PRESS REVIEW
18 FEBRUARY 2022
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
SUPER BOWL 2022: THE MOST MEMORABLE MOMENTS OF THE NIGHT
NFL - It was a very L.A. Super Bowl. The Los Angeles Rams won the 2022 Super Bowl in front of a home crowd at SoFi Stadium on Sunday, defeating the Cincinnati Bengals 23-20. But the win wasn't the only thing people were talking about Sunday. The hot weather made visitors break a sweat. Read more HERE
IOC LAUNCHES NFT-BASED GAME WITH NWAY FOR BEIJING 2022
IOC - The International Olympic Committee (IOC) has launched the ‘Olympic Games Jam: Beijing 2022’ mobile game with developer nWay ahead of the upcoming Winter Games. The mobile title, which will be freely available on both iOS and Android devices, will allow users to compete for (...) Read more HERE
ASTON MARTIN ADDS ARAMCO AS MAJOR NEW F1 PARTNER
PARTNERSHIP - The Aston Martin Formula 1 team has announced a major new partnership with Aramco. As well as taking joint title sponsorship at Aston Martin alongside existing backer Cognizant, the Saudi Arabian oil company will work with Aston on “the development of highly efficient internal combustion (…) More HERE
FROM KENZO TO GUCCI, LUXURY LABELS SEDUCED BY THE METAVERSE
METAVERSE - Hardly a week goes by without at least one, if not several luxury labels announcing a new initiative in the virtual world. Constantly attempting to outdo one another other, brands are vying for the most original project: Philipp Plein recently forked out the equivalent of €1.2 million to buy a (…) More HERE
DISCOVERY DRAWS LARGE DIGITAL AUDIENCE FOR BEIJING 2022
OLYMPICS - Discovery, the US media giant, has posted strong audience streaming figures for the opening week of the Winter Olympics, surpassing the total for the games in Pyeongchang in 2018. This was driven by content on the Discovery+ streaming platform and the digital services (...) More HERE
WHAT'S BEHIND CHANEL AND SAINT LAURENT'S JOINT STATEMENT ON PLAGIARISM
FASHION - CLEAN SLATE: It appears that Chanel and Saint Laurent have kissed and made up. Nine months after Bruno Pavlovsky, president of fashion and president of Chanel SAS, slammed Saint Laurent for featuring tweed suits similar to classic Chanel styles in its fall 2021 collection, the two houses (...) More HERE
ALL YOU NEED TO KNOW ABOUT ROBLOX AND MCLAREN
IMMERSIVE EXPERIENCE - So, you’ve seen the announcement of our brand-new experience on Roblox, and you want to get involved. Let’s get you racing, chasing, and cruising the streets in the MCL36 before both F1 drivers Lando Norris and Daniel Ricciardo. What is the Roblox McLaren experience? First, let’s start with (...) More HERE