FRIDAY PRESS REVIEW I 4 MARCH 2022
FRIDAY PRESS REVIEW
4 MARCH 2022
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
RUSSIA COUNTS SPORTING COST OF UKRAINE INVASION
SPORT-RELATED SANCTIONS - Russia's invasion of Ukraine resulted in serious sporting consequences on Friday as UEFA stripped Saint-Petersburg of hosting the Champions League final and Formula One cancelled the Russian Grand Prix. The conflict entered a second day after Russian President Vladimir Putin defied Western warnings to unleash a full-scale invasion that has claimed dozens of lives and displaced at least 100,000 people. However, after sports bodies had spent Thursday condemning the invasion, on Friday some transformed their words into actions. Read more HERE
HUBLOT ANNOUNCES A PARTNERSHIP WITH LEDGER PLATFORM
WATCHES - After the surprising collaboration between the international platform for digital assets and Web 3.0 Ledger (more than 15% of the world's crypto assets are secured with Ledger digital wallets) and the Italian luxury house Fendi, merging crypto and high-end fashion, it is now the turn of the Swiss luxury watch brand Hublot to initiate such a partnership. (...) Read more HERE
MLS ENTERS METAVERSE WITH GREENPARK SPORTS
TECHNOLOGY - Social sports gaming developer GreenPark Sports has agreed a multi-year partnership with Major League Soccer (MLS) and the Major League Soccer Players Association (MLSPA) to create a metaverse environment that will drive fan engagement. GreenPark Sports’ application offers multiple fan ‘universes’ based on major sports and esports competitions in which users, (…) More HERE
SINGAPORE CRYPTO EXCHANGE BYBIT JUMPS OUT FRONT WITH FORMULA ONE RED BULL RACING PARTNERSHIP
PARTNERSHIP - Bybit, a Singapore-based cryptocurrency exchange, has signed a multi-year partnership deal with Red Bull Racing in what the Formula One team described as the largest-ever annual crypto sponsorship in international sports. The U.K.-headquartered racing team, which features the current world (…) More HERE
GUCCI HAS COLLABORATED WITH ADIDAS ORIGINALS!
FASHION - The Gucci show had everyone talking on the third day of Milan Fashion Week fall-winter 2022-2023. Here's everything you need to know about this show that took place on Friday, February 25, with its eclectic influences and a surprise collaboration! The house of Gucci made its comeback this Friday, (...) More HERE
NBA AND DAPPER LABS LAUNCH ALL-STAR VIP NFTS
BASKETBALL - The NBA basketball league and Dapper Labs, the company behind the NBA Top Shot non-fungible token (NFT) marketplace, has launched a special NBA All-Star VIP Pass NFT Auction and Giveaway surrounding last Sunday’s All-Star Game. Hosted on NBA Top Shot, the auction includes 30 unique NFTs representing every NBA team, bundled with a (...) More HERE
50PC OF BRANDS WILL INCREASE SOCIAL MEDIA SPENDING
REPORT - A brand’s social media presence is more important than ever, providing myriad opportunities to earn more consumer dollars. According to the “The State of Social” 2022 report from ListenFirst Media, brands must be cognizant of how the COVID-19 pandemic altered consumer preferences (...) More HERE