FRIDAY PRESS REVIEW I 25th August 2023
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
FIREWORKS ON AND OFF THE PITCH AS FIFA PREPARES FOR WOMEN’S FOOTBALL TO “EXPLODE”
Sports - A final roar of triumph shook Sydney’s Stadium Australia as fans wearing red and gold punched the air, danced in flags and cried “España!” at the end of a Women’s World Cup that FIFA claims is its most successful yet.
But a Spanish victory, secured even without some of the country’s best players, has in some ways brought the tournament’s off-field arguments full circle, from early complaints about unequal pay to renewed focus on La Roja and their fight against their country’s soccer establishment.
An uninvited kiss by Royal Spanish Football Federation (RFEF) President Luis Rubiales on the lips of star midfielder Jennifer Hermoso on the winners’ podium, just days after FIFA boss Gianni Infantino advised women to “pick their battles,” only served to underscore how much work there is to level the playing field… More HERE
9 VITAL STEPS TO CREATE A DIGITAL TRANSFORMATION STRATEGY
Digital strategy - Given the rise of generative AI, the metaverse and web3 technologies, it’s clear that business as we know it is changing. With the rapid advancements in technology and the ever-changing digital landscape, organizations must embrace digital transformation to stay competitive and relevant.
Digital transformation is not just about adopting new technologies; it's about reimagining business processes, enhancing customer experiences, and driving innovation. Here are nine essential steps to create a successful digital transformation strategy…More HERE
CJ OLIVE YOUNG, META SIGN AGREEMENT FOR DIGITAL MARKETING
Tech - South Korea's health and beauty store chain CJ Olive Young announced on Tuesday that it signed a business cooperation agreement with Meta, global social media and technology giant.
The collaboration will leverage Meta's Facebook collaborative ads to help CJ Olive Young reach a wider audience and drive sales.
Mediheal, a South Korean beauty brand, has seen a significant increase in sales and expanded its product categories through this joint advertising venture.
Meta will also assist CJ Olive Young in its overseas business development and running digital ads in foreign markets... More HERE