FRIDAY PRESS REVIEW I 11 August 2023
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
WOMEN'S WORLD CUP : 53.9 MILLIONS FANS IN CHINA WATCH ENGLAND DEFEAT
Sports - Fifa has confirmed that 53.9 million viewers in China watched the country’s 6-1 defeat to England during the 2023 Women’s World Cup group stages, amongst several more record viewership numbers for the tournament.
Sweden’s victory over the US became the most-watched Women’s World Cup game ever in Australia that hasn’t featured the Matildas
An average audience of 520,000 tuned in on Channel Seven, with the free-to-air (FTA) channel drawing a peak viewership of 810,000… More HERE
SOCIAL MEDIA : WHAT THE PLATFORMS ARE FOR AND HOW THEY WORK
Social Media - For years, it felt like the social media landscape didn’t change much. New apps came, new apps went, and the last one to really make a dent in the market was TikTok back in 2020. But in the nine months since billionaire Elon Musk bought Twitter, there has been a flurry of activity — multiple copycat apps have been released as users seek an alternative as the bird app changes under new leadership. The latest rival, Threads, was launched by Facebook-parent Meta and got a stunning start earlier this month. CNN broke down some of the biggest and buzziest social media platforms — how they work, who they’re for and who runs them…More HERE
SNAPCHAT'S LENS CREATOR REWARDS PROGRAM ALLOWS AR CREATORS TO EARN MONEY EACH MONTH
Tech - Snap will allow augmented reality content creators to earn money for creating popular Snapchat Lenses through its new Lens Creator Rewards program.
Through this program, the creators, developers and teams behind the top-performing Lenses on Snapchat will have the chance to receive payments of up to $7,200 each month. Snap will determine the top Lenses based on engagement in the U.S., India and Mexico... More HERE