FRIDAY PRESS REVIEW I 28 July 2023
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
INSIDE BARBIE'S PINK PUBLICITY MACHINE: HOW WARNER BROS. PULLED OFF THE MARKETING CAMPAIGN OF THE YEAR
Marketing - Unless you’ve been trapped in a plastic toy box, there’s no escaping the Barbie-core movement that’s sweeping the globe — and potentially contributing a nationwide shortage of the color pink.
The marketing department at Warner Bros. has been working in overdrive to entice the masses for Greta Gerwig’s cotton candy-colored fantasy “Barbie,” which has been all but inescapable this summer. A key factor has been a dizzying array of partnerships with products that range from a bright fuchsia Xbox (for STEM Barbie) to this $1,350 Balmain cropped hoodie (for Disposable Income Barbie)… More HERE
TWITTER IS BEING REBRANDED AS X
Social Media - After Elon tweeted about it all night, the bird site is shedding its feathers...
X.com now redirects to Twitter.com, following a tweet from Twitter owner Elon Musk today, and an “interim X logo” will soon replace the Twitter bird logo. Leading up to the change, Musk spent a lot of time tweeting about it. Around 12AM ET last night, he started tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in company and product names forever. It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”.. More HERE
ALISHA LEHMANN TOPS WOMEN'S WORLD CUP PLAYER SOCIAL ENGAGEMENT RANKING
Sports - Aston Villa and Switzerland forward Alisha Lehmann has been ranked as the most engaging women’s soccer player at the 2023 Women’s World Cup, according to a new report from SponsorUnited.
Lehmann tops that metric by a considerable distance, with engagement on her social media posts more than six times that of any other player. Lehmann’s total engagement is so large it matches half that of all Women’s World Cup players combined, while she was also found to gain nearly four times more engagements per post than the second-ranked Alexia Putellas... More HERE